Magazine Audience and Circulation

Foreign Policy readers consist of the top leaders across government, corporate and academic sectors. An incredible 60% are classified as influential—six times the national norm. And they rely on Foreign Policy to keep up and engage with the world—69% say they do further research on a topic covered in Foreign Policy.1

Ranked Most Credible among Influentials vs. the Competition4

Foreign Policy

73.3

CQ Weekly

72.8

Harvard Business Review

70.1

The Hill

70.1

The Economist

68.1

National Geographic

66.7

Foreign Affairs

66.4

The Wall Street Journal

63.6

The New York Times

62.9

National Journal

62.4

The Atlantic Monthly

59.0

The Washington Post

57.4

Roll Call

52.1

BusinessWeek

48.5

Politico

43.7

Defense News

42.9

 

More Current than Most of Our Competition4

The New York Times

75.4

The Washington Post

75.2

Roll Call

69.5

Foreign Policy

68.6

Business Week

68.2

National Journal

67.4

The Economist

67.2

The Wall Street Journal

67.1

Foreign Affairs

66.0

Politico

64.9

The Hill

61.7

The Atlantic Monthly

51.8

National Geographic

47.3

Foreign Policy Readers Are...2

  • Well Read

  • 61% have read 10 or more books in the past year

  • Well Traveled

  • 32% took more than six round-trip flights within the U.S. last year; 12% took six or more trips internationally

  • Connected

  • 59% have two or more computers at home

  • Successful

  • 29% are in top management; 77% are professionals; 24% sit on at least one board

  • Loyal

  • Nearly 60% have been subscribers for more than three years; 95% spend more than an hour with each issue

Readers in Key Industries2

Business/Financial

17.7%

Government

16.8%

Academia

12.4%

NGOs/Non-profits

7.2%

What Our Readers Say2

  • 91%
  • Foreign Policy "provides analysis not available anywhere else"
  • 91%
  • Foreign Policy "bridges the gap between specialist and generalist publications"
  • 85%
  • Foreign Policy "identifies the newest and most important global trends"

1 BPA Audit, Dec. 2009
2 FP Subscriber Readership Study, November 2009
3 Erdos & Morgan US Subscriber Survey, 2005
4 Erdos & Morgan Opinion Leader Survey, 2008

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Foreign Policy has succeeded brilliantly in differentiating itself by being global, more eclectic, more reflective of creative thinking, more interesting, and more fun.”

—Jeffrey E. Garten,
Yale School of Management

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Total Circulation

108,4791

 

Paid Circulation

83,498

77%

Controlled Circulation

24,981

23%

Print Edition

89,349

82%

Digital Edition

19,128

18%

Countries Included in Counts

160

 

Newsstand Price (U.S. & Canada)

$6.99

 

Audience

68% male

32% female2

Average Age

49

 

College Education

98%

 

Postgraduate Degree

30%

 

Household Income

78% over $50K

43% over $100K

Pass-Along Readership

2x or 270,000