Foreign Policy Nation Branding Program
In today's interdependent marketplace, creating, managing and sustaining a country's brand is crucial for long-term political and economic success. One of the most common mistakes governments make when dealing with the United States is failing to recognize the diffuse nature of American political and economic power.
There are literally thousands of people in Washington, DC and across the country who can impact your country on a daily basis. A growing number of countries have leveraged paid advertising supplements in Foreign Policy in conjunction with other lobbying and public relations efforts to ensure that they can highlight their economic and political ties to the United States. Funded directly by a government or in conjunction with the private sector, these campaigns complement any media coverage that a country receives (but that is difficult to control).
Click here for a look at Five Myths about Nation Branding.
Join the many countries that rely on the power of Foreign Policy and ForeignPolicy.com to communicate their message to policy makers, opinion makers and business leaders. Please contact Amer Yaqub, Publisher, at 1-202-728-7310 or email him at email@example.com to discuss how Foreign Policy can create a customized nation branding program for you.
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