India is known for its vibrant public discourse on everything from politics to Bollywood. But in this nation of 42 million Internet users, those conversations aren't happening online. Recent research suggests India has just 1.2 million bloggers. By comparison, China has around 30 million. One northern India-based blog-hosting company, Ibibo, has even resorted to offering cash prizes to entice people to blog regularly. Indians' tendency to be bashful about blogging appears to stem in part from a problem of perception. "The perception [is] that blogging is for people possessing superior writing skills," says Ibibo executive Rahul Razdan. In a country where nearly 40 percent of people are illiterate, that perception spells trouble. Before blogs can burgeon, Indians may need to learn their ABCs.