Beijing's Foreign Internet Purge

Is web censorship just an excuse to drive out foreign competition and give a boost to Chinese brands?

BY JORDAN CALINOFF | JANUARY 15, 2010

On Tuesday, Google announced that it is considering shutting down its Chinese site and closing its China-based offices after hackers attempted to infiltrate the Gmail accounts of human rights activists. The company also said that it would no longer censor its search results in China, a virtual death sentence in China's cyberworld.

On the same day, Baidu, Google's dominant rival in China, saw its Nasdaq stock shoot up $64.01, or 16.6 percent. China's third- and fourth-place search engines, Sina and Sohu, witnessed their stocks increase 4.9 percent and 6.2 percent, respectively.

Google's move was not a brave stand against China's lack of Internet freedom. Instead, it was simply the last and inevitable straw. Google, like Yahoo before it, has been systematically forced out of the market by a Chinese government determined to purge all foreign competition from its Internet industry, which is expected to bring in $8 billion in advertising revenue in the next three years, according to Internet research firm eMarketer.com. That number is likely to grow quickly as China's Internet saturation is only about 25 percent, compared with more than 75 percent on average in OECD countries such as the United States.

In a country well-known for copying and mass-producing the ideas and products of other countries, from automobiles to movies, a new economic tool has been invented: an insidious, uniquely 21st-century form of protectionism.

Although this week's news has been perhaps the most visible and largest example of China's "firewall protectionism," Google's exit is just the latest in a long line of foreign Internet firms forced to leave the country on the shaky rationale of national security and censorship.

In March 2009, video-sharing site YouTube was permanently blocked by China's firewall. The Chinese version of the site had been quickly gaining market share against homegrown competitors Youku and Tudou. State news agency Xinhua said that the root cause of the blockage was a video showing Tibetans being beaten by zealous police officers. However, Chinese censors had always been able to block specific videos from being shown in China and had no need to shut down the entire site. Now, Youku is the eighth-most popular site in China, while Tudou is the tenth, according to Web-ranking firm Alexa.

Similarly, in July 2009, after the riots between minority Uighurs and Han Chinese in Xinjiang, China blocked Facebook. At the time, Facebook had been quickly becoming popular with young, coastal Chinese and had a fast-growing base of 1 million active monthly users. The reasoning behind the blockage was that Uighur activists were using the site to communicate and organize. However, the entire Internet was shut down in Xinjiang after the riots and was not restored for a significant period. Meanwhile, direct Chinese copies of Facebook, Ren Ren Wang and Kai Xin Wang, have been enjoying enormous success. Now, Ren Ren Wang has 22 million active users and Kai Xin Wang is the 56th-most visited site globally.

Also in the aftermath of the Xinjiang riots, microblogging site Twitter was cut off by the Chinese firewall for similarly dubious reasons. Less than two months later, Chinese Internet giant Sina launched a near identical microblogging service. To further the business-over-politics angle of China's foreign Internet purge, China's wildly popular instant-messaging service QQ removed a censorship filter after users' complaints. Dissidents and riot organizers can now use Chinese versions of Twitter to organize.

Even a seemingly harmless site, like photo-sharing website Flickr, has been blocked in China, while its identical clone Bababian has grown steadily with foreign technology and no foreign competition. Likewise, blog-hosting sites Blogger and WordPress have long been blocked in China. Instead, Chinese netizens use Tianya, the 13th-most popular site in China. Far from being a sanitized land of boring blogs about daily activities, Tianya also hosts China's largest Internet forum, a vitriolic, sensationalized, and hate-filled arena that makes Western gossip sites seem like the Economist.

In the face of an obvious and systematic form of protectionism in perhaps the most important industry for the future, the cheering from many leading American figures for Google's "brave" decision seems strange. If China were attempting to block the import of American tires, instead of American Internet media, would Americans applaud Goodyear and Congress for not putting up a fight against blatant WTO violations?

Firewall protectionism is part of a greater and dangerous trend. China has recently shown that it is willing to protect its own industries at any cost, even to the point of all-out trade war. By pegging its currency to the weak U.S. dollar, it has made Chinese goods artificially cheap. Third World countries are outraged, and some, like Vietnam, have devalued their currencies to be more competitive. Europe and the United States are also thinking of retaliating and have consistently been increasing pressure on China to allow its currency to float. In addition, China has instituted more traditional protectionist measures in the green-tech industry by excluding foreign companies from bidding on several wind turbine projects.

So when media reports that Google's decision is a reaction against China's desperate need to censor the Internet and spy on activists, and not about protectionism, it rings false. In a country where dissidents are routinely jailed for years without fair trials under the dubious charge of "inciting subversion of state power," and poor petitioners from the countryside are routinely thrown into Beijing's horrendous black jails for simply airing grievances, it seems strange that China truly needed to hack into human rights activists' email accounts. A more likely explanation is that it was simply trying to find a way to block the world's biggest Internet giant out of the Chinese market and was searching for the right button to push. As for Google's "threat" to pull out of the country, China will certainly not be begging them to stay.

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Jordan Calinoff is a Shanghai-based business journalist.

HITOMI

10:05 PM ET

January 14, 2010

One difference between Goodyear and Google

Goodyear cannot effectively throw tires into China from across the Pacific. Google can (not the tires, of course...you get the idea). I'd hope Google might consider improving its revenue by focusing some of its technological competencies on counter-malicious activities, for which I suspect many companies operating both within and outside of China have a need. If Google no longer has as much to lose on the Chinese mainland, perhaps they might gear-up for a future, forcible reentry on their terms, attracting a great deal of investment from the world for this purpose. China's government-sponsored hackers and GhostNet won't go away. China's internet companies, both hardware (HuaWei) and software-related, work with them. They need to be defeated. Google could find in this project a proper calling from the outside world.

The WTO has historically not provided much in the way of stopping China's rampant protectionism, yet I don't see why Google couldn't still provide testimony to the WTO on the abuse it has suffered. And then move on to some real work.

 

ANDREWP111

8:07 AM ET

January 18, 2010

Google can't do this

Since China totally controls the pipes that connect to the outside world, there is no way Google or anyone else can break into China from the outside, at least in a meaningful way. I think Google's pullout is more a message to western countries like Australia that are starting to copy China's firewall policies. Don't be surprised if most major countries, including the EU, have a China-like national firewall within 10 years. The EU has traditionally been very good about gaming protectionism to be compliant with international law, and still be effective. No doubt they are learning a lot from China.

 

JAGO

10:57 PM ET

January 14, 2010

"brave" decision

Very good assessment of the issues. Those who are lauding "brave" Google are either uninformed or spinning.

 

COOLSSBAGS

12:37 AM ET

January 15, 2010

i am a chinese...i support

i am a chinese...i support Google....please don't leave china.i support you forever.prom dresses

 

LIROBBIE

2:31 AM ET

January 15, 2010

A very sophisticated excuse

Google is trying the cover up its business failure in China by introducing the excuse of governement censorship, this is really a ridiculous attempt.

Chinese government censorship is well known inside and outside China, and not only for the international companies, but also Chinese local companies, Baidu has been warned for several occasions also.

Google failed to bring the efficient Chinese market strategy and has nothing to explain, so it went to the angle of government censorship for an excuse.

 

2010LAOHU

1:01 PM ET

January 15, 2010

an unsophisticated analysis

30 % of a market worth so much is not a failure. In fact they beat all Chinese homegrown search engines apart from Baidu. They also beat yahoo, bing etc

If Baidu followed rules about linking to pirated material on direct download links then Google would have had more. Tudou and Youku would equally be flopping lamely around without their thousands of illegal pirated (mostly US) Tv series. This is why Baidu can't expand outside China, and why Tudou and Youku have to voluntarily block thousands of videos if users are not in China (where copyright only is really enforced when chinese products are involved)

The recent WTO ruling against China's appeal on foreign media distribution is a good first step. China is (publically) brimming with confidence right now but in two years the economy here will be in difficulties.

Meanwhile it will become much harder for chinese hackers to keep procuring foreign technology for distribution to Chinese govt. firms - people are starting to wake up. ALthough to be fair, i thought this after Daewoo exposed the QQ to be a 100% rip off of their model, but now i see some very obvious SMART copies on Beijing's crowded streets

 

FREETRADER

12:46 AM ET

January 16, 2010

Wrong

Google started late (years after Baidu -- in fact they were an investor in Baidu) and has doubled there market share to around 35% versus Baidu's 55%. Baidu, is, in fact running scared and would probably be overtaken by Google eventually, which has a much better reputation in China than Baidu. Google overtaking Baidu could indeed be one reason for the increased harrassment being experienced by Google, but even if it didn't, a 35% market share (with a half dozen domestic competitors) is nothing to sneeze at. Please try to get your facts straight.

 

LITTLEFIELD

1:20 AM ET

January 16, 2010

Read before Commenting

I've been following this news closely and the above article hits the nail on head. This issue is first and foremost one of market share, profits, and protectionism both from the standpoint of Google and the Chinese.

@Lirobbie
I don't think you read the article. Google did have an effective market strategy, as did YouTube etc. The Chinese government made it impossible (i.e. closing down sites, hacking into accounts etc.) for foreign internet companies to compete on level playing ground. You're not alone however, I see many of the comments here are also by those who either did not read the article or missed it completely.

 

LIROBBIE

1:02 AM ET

January 19, 2010

thanks for the feedback

My point is, all the companies in China are equally treated by the government, Google has become number 1 after entering most of the markets, except China, a 30% of the share is not significant, because this 30% is built up mostly by international content target(google.com, not the google.cn), and Baidu almost has no international content to compete with Google,

Google's localization strategy is far being success and most of the tactics are following Baidu, i.e, and Google Music search & download

That is why it is easily to make the conclusion that Google is not doing well in China.

And they have to come up with sophisticated reasons to explain this situation to the investors after so much investment.

Fortunately, they had the chance to say all of these is because of government control and hacker attacks(again, Baidu is also attacked often).

I am not an expert in this industry, but the situation worth a second thought beyond the average media coverage.

 

LIROBBIE

1:24 AM ET

January 19, 2010

Plus

Plus, i (and some of other readers) don't have to read the article word by word, because we are not criticising the author or the article, we are just commenting on our understanding of what Google is really doing.

 

ZHAO1988

3:08 AM ET

January 15, 2010

tiffany sale

Best tiffany shop in the world,tiffany sale,tiffany jewelry,tiffany jewellery. and i like cheap tiffany , rings , necklaces , silver bracelets , money clips and so on!

 

TOMHE

6:04 AM ET

January 15, 2010

You need to check out reality

You need to check out what Chinese are puting into their Blogs, BBSs or comments . I must say that most are pieces of shift. Many are telling lies. The reason is simple: it is so cheap to write a few words in Internet. If you don't read Chinese, you can not understand how chaotic situation is. Therefore, there is a need to purge internet contents in China. However, the view points of political opposition are also cut as a deliberate design. Therefore, when the Chinese official said that the Internet is China is open, she was right. You may not agree what China is purging, but a great portion of Chinese want the government to do something about the chaos. Chinese do not like chaos.

 

FREETRADER

12:50 AM ET

January 16, 2010

Huh?

What you term "chaos" is the free expression of ideas. The fact that some of the expressions expressed is irrelevent. It is the very premise of the internet. The flak for the PRC government laughably stated that the Chinese internet is 'free' except, of course, when someone writes something the government doesn't want to see. Forcing Google out is part of the government's increasing desperate attempts to control thought in China.

Oh, and if the Chinese hope to be a major player in the 21st century world, they had better get used to some chaos.

 

ALAN ZHONG

7:23 AM ET

January 15, 2010

Wrong points

I think the author made wrong conclusions on China's policies against Internet giants such as Google, twitter and facbook.
China's policies are not a kind of protectionism. As the author said, it is a kind of firewall. China's government just want to block free information and insulate Chinese from real world. Chinese native internet companies absolutely follow government's information censor rules, so they get the space to live and grow up. Whatever, if without any restrictions on internet companies, Chinese native internet companies are still powerful competitors against foreign internet companies. After all, until now no one foreign internet companies take leadership in China.
The government doesn't care the interest and profit of its native internet companies at all. On the contrary, China government is grab profit and black money from these companies such as cooking a sheep.

 

SID

8:22 AM ET

January 15, 2010

Credible Information

We have seen this before, MOST leaders of third world countries used to be angry with the bad news messenger - BBC world service for reporting the truth - however their citizens, like in today's Iran, only listen to BBC news for knowing the truth. Same is the good fate of search engines like Google, if they stick round with their objective search results, Chinese will be still using Google - albeit through their foreign based friends!

 

2010LAOHU

1:12 PM ET

January 15, 2010

VPN etc

Actually, i have been watching youtube all evening here in Beijing using a free VPN. The great firewall is only effective if you are a poorly educated rural person in an internet cafe....but then, i guess that is the point....

Most Chinese people i know are getting increasingly annoyed with the government...

 

JAGO

6:08 PM ET

January 15, 2010

VPN etc

I have a good friend, an ethnic minority, in the 'west' who was recently 'invited' by the PSB (gonganju) for a talk. They said they knew that she was using a VPN and grilled her for two hours. Then they took her computer - I assume to copy/analyze it - and returned it to her after a month with the warning not to use any VPNs again. Once that happens on a wider scale - or VPNs are blocked by the GFW - then what? All Gov all the time! All decisions will be informed by government approved information? I think we call that a royal Intranet, which is, after all, the Chinese government's goal. Of course, that's a recipe for much more chaos. Enjoy your VPN while you can. Perhaps one day China will actually be a 'people' republic,' though the impetus for that status can only come from 'the people.' The first rule in the imperial ruler's handbook is to maintain rule at any cost, which is hardly the spirit of a 'republic'. You guys need to deal with the fact that you are still struggling to emerge from your long, long history of imperial fiat. The only way for things to change is for more people to get 'annoyed' and demand a new mandate, which will not come without great resistance from the current gang of emperors, which might very well mean that things will get bloody, much more so than Tian'anmen,1989. That's where this is eventually heading. Unfortunately, that's the direction it always takes in China. When the VPNs go, the 'wall' will become the lid on the container. Good luck with that.

 

KOKOHENKOKOOHEN

4:41 AM ET

January 18, 2010

google's monopoly

thanks for this fresh new perspective.

So for each of the main intertnet applications provided by facebook, twitter, youtube, and google search,there is a successful Chinese counterpart, that is going to be allowed to thrive thanks to Chinese protection.

This means perhaps, on the other hand, that the original providers of those applications are not thriving because of their superior technology or because they have mastered best a complex technological process. Perhaps they are just in the rest of the world outside of China because of their existing market power, because they had a good, but single business idea first and allow no other competitor to rise besides them.

Car companies or airlines have to work hard and keep on steadily improving to establish market power. Google essentially started with a new but a single idea on how to use the internet - is this enough to have the Internet monopoly for all times?

protectionism a la Chinese is a harsh answer, But on the other hand, Google & co have come that far also because of the hidden protection by coming from the US and by being in English-language?

 

TIAN

5:31 PM ET

January 20, 2010

Google's reasonS

It's true that Google has less market share than does Baidu, or so I assume, since the entire media world say so.

Still, as has been pointed out in these comments, a third or so -- I've read varying figures for both Google and Baidu -- of an exploding market is NOT something to snatch up your dollies and go home about, all in a tiff.

Just to keep it simple, if the market is a billion dollars and Baidu has 2/3's of that and I get the other 1/3, I'm going to think long and hard before I just up and walk away from it. I know, I know -- overhead, ROI, stockholder dividends, etc. all have to be factored in. But with a 1/3 share of the market in Google's basket, I would be greatly surprised if they aren't maing decent money, at the very least, after accounting for all the expenses they have to consider.

Sure, there's no doubt they'd like to have a bigger share, preferably a dominant one, especially since Google has practically zero experience NOT being King of the Hill -- in its search engine, I mean; some of its other products still are outdone by competitors (Google Docs vs. Microsoft Word, for instance).

Maybe the "small" share is part of their reasoning, but I don't for a second believe it to be the *only* one. Not until I see an irrefutable smoking gun, that is.

So, what other reason could there be? Nobility? Well, even with there "Do No Evil" motto, it's hard to swallow the idea that *any* Western corporation, particularly one that's publicly traded, would let breast-beating stand in the way of the bottom line.

However -- remember the PR drubbing Google took when it decided to enter the Chinese market and cooperate with Beijing? I follow Google news rather closely, and though I don't know anyone there and never have, don't own any stock, and never have worked there -- obviously, or I'd know somebody -- I strongly suspect another reason is to get past that PR drubbing. And surely they're strategists are smart enough to know this is a golden opportunity not only to do so, but to be able to don "The Cloak of Virtue."

Further, they might even have a wee tad of said virtue. (I never have quite figured out why some people seem to love to beat up on Google, Microsoft -- and Walmart so much. Yes, each has it's distinct, um, "unpleasantries," but not to the degree to warrant the thousands of verbal nuclear bombs I've seen dropped on them.)

And I also strongly suspect they're eyeballing other foreign companies for support. In fact, just a few hours ago I read about their decision to hold back on releasing their Android phone in China -- a move requiring the backing of the two vendors who were going to actually sell it in China. And don't forget the Rio Tinto incident a few months back. Whole different industry, true, and involving Australia, not the U.S., true -- but something of a wake-up call for foreigners doing business in China when China arrested one of the firm's executives -- so the iron was already hot.

I lived in China for 8 years (and married a native of Beijing when I lived there), and can attest to the fact that defiance from anyone is not merely bone-jarring but soul-shocking to the Zhongnanhai leadership. (For readers who don't know, Zhongnanhai is were the very top leaders live, next door to and on the west side of the Forbidden City.) That shock is magnified when it commons from foreigners -- "yangguizi" in Mandarin, or, figuratively translated, "foreign devils." (The literal translation is "ocean devils," as in "from across the ocean" or anywhere outside -- don't forget -- "The MIDDLE Kingdom" -- "The Center of The Known Universe.")

In other words, barbarians. And that mind set isn't in their hearts or bones; it's in their DNA and souls.

BUT -- they've gotten addicted to the splendors of capitalism (can't blame 'em there -- look at the amazing progress the country has made in a scant three decades). So, if some sort of meaningful groundswell against Zhongnanhai *does* develop, once they get past the "HUH!!!!!!!!! OMG!!!" stage, they're going to look at the country's bank accounts.

Sure, in the case of the U.S., they hold some nearly 2 trillion dollars of our paper. But at some point, they'll pause and ask themselves, "What if the U.S. defaults on this stuff?"

Of course we wouldn't. But THEY would, if really, really pushed, in a reverse situation, making it simply inconceivable that the other side won't do the same.

For instance, when China first opened up to the West, they really had a hard time compromising on negotiating techniques, because theirs differs so much from ours. That is, we seek a way to find a win-win situation so we both walk away at least satisfied, if maybe not tripping through the daisies in spasms of delight. Traditionally, China approached negotiations . . . how should I put this? . . . um, well, the most polite way is "*I* win/ *YOU* lose." More baldly, "Search and destroy, then we'll take home the spoils of war." That's why a knowledgeable Western businessman steeps himself in, first and foremost, Sun Tzu's "The Art of War."

There is much I like, even love, about China and her people, and I respect their accomplishments, both historically and since the Open Door Policy was put in place by Deng Xiao Ping.

But in this instance, I hope a groundswell of opposition among foreign businesses. Sometimes the Tired Old Men of Zhongnanhai need a good slap up aside their noggins. And in that context, Google's reasons, motives, etc. really don't matter one little bit.

 

TIAN

5:37 PM ET

January 20, 2010

Sorry for the errors...:-(

Didn't proofread first. Hadn't highlighted and copied -- and my browser crashed. I restored the session, and was relieved to see my text was still there -- I had JUST finished typing when my browser crashed -- so I instantly hit the "Submit: button THEN proofread. Duh: Confusing "their," "they're" and "there." Dropping letters from words.

And to think . . . among other things, I'm a writer!