Bed, Bath & Bribes

IKEA's struggle to do business in Putin's Russia.

BY ALEXANDER OSIPOVICH | SEPT. / OCT. 2010

For most Russians, the biggest problem with Vladimir Putin's authoritarian regime isn't the rigged elections or the lack of independent media. It's the entrenched corruption that permeates every sphere of life: the traffic cop lurking on the road to collect bribes from drivers, the surgeon in the supposedly free state hospital who refuses to operate unless he gets a "gift" from his patient, the teacher who hands out good grades for cash. And Russians universally think that such petty acts of greed are a pale echo of what goes on at top levels of the bureaucracy, where officials live in a cocoon of privilege symbolized by the migalki -- the blue sirens atop government officials' cars that allow them to defy the rules of the road. Despite periodic proclamations that the authorities are finally set to tackle the problem, things have gotten so bad that global graft watchdog Transparency International ranked Russia 146th out of 180 countries in its 2009 Corruption Perceptions Index, putting it on a par with Zimbabwe and Sierra Leone.

If you really want to understand what such epic levels of corruption mean in Russia, open a business. Russia's brave or foolhardy entrepreneurs -- and there are few of either kind these days -- confront thickets of red tape, endless inspections, and regular demands for bribes, ranging from the subtle to the blatant. This beleaguered new business class generally operates under a self-protective code of silence, terrified of doing anything that might hurt profits. So the abuses go unremarked, except by the increasing number of businessmen who have fled abroad to escape persecution. In a revealing exchange caught on television last year, metals tycoon Oleg Deripaska complained to President Dmitry Medvedev that judges regularly took bribes for rulings. "Everyone knows one has to pay," he said. A visibly angry Medvedev retorted that it was the fault of business for paying the bribes in the first place. Left unanswered was the obvious question: How can a business possibly make a profit if it doesn't play by the rules of a corrupt system?

A new memoir by Swedish businessman Lennart Dahlgren explores just that quandary. Dahlgren spent nearly a decade battling bureaucrats to bring furniture giant IKEA to Russia. His book, Despite Absurdity: How I Conquered Russia While It Conquered Me, reveals his behind-the-scenes struggles with officials who were ready to throw countless obstacles in IKEA's path unless they gave in to the system. Published in Swedish last November and now translated into Russian, the book has provoked heated discussion in Russia by providing a shocking and unusually public glimpse at the pervasive rot of Putin's system.

Dahlgren arrived in Russia in 1998 as IKEA's emissary to Russia's new middle class, sick of its clunky Soviet-era furniture and ready to upgrade to Scandinavian modern. His team quickly acquired property in Khimki, a suburb north of Moscow. Helped along by a friendly mayor, Russia's first IKEA store opened in March 2000, drawing a huge crowd of nearly 40,000 shoppers on its first day. The bedlam seemed to herald a bright future: The company had ambitious plans to build a shopping mall next to the flagship Khimki location and open as many as 20 more stores throughout Russia. But its plans were nearly derailed when Khimki's accommodating mayor was replaced by Vladimir Strelchenko, an ex-military officer with little patience for Western investors.

The epic Dahlgren-Strelchenko battle dragged on for years. One of the early skirmishes involved an overpass that IKEA wanted to build to connect the future shopping mall to a nearby highway. IKEA jumped through all the necessary hoops to obtain building permits, but once construction was partially completed, officials changed their minds and halted the process. The overpass, they said, veered too close to a World War II monument marking the historic front lines between German Nazi forces and the Red Army in 1941, and would thus be offensive to patriotic Russians. The overpass to nowhere stood there for about a year, until officials reversed their stance again and ordered IKEA to finish it as soon as possible. Now, they said, it was needed to ease traffic jams.

The battle over the shopping mall reached similarly arcane levels of bureaucratic balking. Strelchenko's administration ordered inspections of each of IKEA's 80 company cars. It said the planned mall was a biohazard because shoppers wouldn't be able to flee quickly enough if an epidemic broke out. It refused to allow the opening of a vital access road, citing the risk that cars might pose to an underground gas pipeline -- even though the same pipeline already passed under a busy six-lane highway and a major railroad. In the winter, IKEA was fined for not cleaning the snow off its roof. When Dahlgren asked a respected Russian lawyer for help, the lawyer had two words of advice: "Pay them."

Instead, the Swedes fought back. Dahlgren announced to the media that the opening of IKEA's Mega Mall would take place as scheduled on Dec. 10, 2004, whether local officials liked it or not. Journalists who showed up at the grand opening were treated to a surreal sight. Police had sealed off the mall, but Dahlgren and his team held a pomp-filled opening ceremony anyway. The Swedish ambassador to Russia defiantly parked his car, bearing the Swedish flag, in front of the police lines.

Eric Feferberg/AFP/Getty Images

 SUBJECTS: RUSSIA, BUSINESS, CORRUPTION
 

Alexander Osipovich, formerly a reporter for Agence France-Presse in Moscow, is a Knight-Bagehot fellow in economics and business journalism at Columbia University.

KERZHA

12:15 PM ET

August 16, 2010

It has nothing to do with

It has nothing to do with Putin's system. Corruption is in the blood of Russians.

 

CONST_VAN_G

8:24 AM ET

August 17, 2010

Corruption is in the blood of

Corruption is in the blood of "Homo Sovieticus", not Russians. It's a two different nation !

 

NEWHORIZON

9:00 PM ET

August 18, 2010

"Homo Sovieticus"

So true.

For a Ukrainian example, google for: donetsk decorative plants business - and click the first match. A business owner appeals to the Ukrainian president to help fend off a competing business who harasses and sabotages his business.

 

SHADOWLEGION

2:06 PM ET

August 16, 2010

In the blood?

It's like saying that all Americans are fat, French - rude and Puerto-Ricans violent - all it does is perpetuate a stereotype. It is not a question of nationality, but of access to power - US had it's own share of corrupt dealings in the early 20th century, between powerful businesses and government oficials - Russia is about 100 years behind in the development of market-based economy.

 

DKJACK

12:41 PM ET

August 19, 2010

Here's how media can help.

Russian media must begin relentlessly beating the drum that things won't get better until people start paying their taxes and the state starts enforcing collections.

Russian corruption is directly related to the state's abysmal failure to collect taxes. Because of structural inefficiencies, tax evasion and "diversion," revenues, which all Russians, including the oligarchs, are subject to, don't make it to state coffers to pay the bureaucracy. Meanwhile, the grossly underpaid bureaucracy must supplement their income by making their offices proprietorships.

The rantings of tea partiers and their GOP panderers notwithstanding, the story of civilization has been the story of getting citizens to pay their taxes.

 

ADAMGARDNER00

2:45 AM ET

August 20, 2010

Illegal acts...

Illegal acts of authorities governing a country are the main reason why most country remained to be at a very depressed status. On the other hand, we must choose the right people in order to see some changes in the government.Adam Gardner

 

NAIUY

7:19 AM ET

September 15, 2010

A business owner appeals to

A business owner appeals to the Ukrainian president to help fend off a competing business." Search for m2ts converter ? flv to wmv converter. Hulu Downloader The fact that the government hires militias like the Salwa Judum to spy and intimidate ordinary people is clearly a prescription for disaster. How can any civilized government justify empowering militias to hunt and kill fellow citizens.