State Department Innovator Goes to Google

Jared Cohen, a high-profile advocate of the State Department's forays into "21st-century statecraft," is leaving Foggy Bottom for New York. In an exclusive interview with FP, he talks about his time at State and his new project: building a "think/do tank" called Google Ideas.

INTERVIEW BY CHRISTINA LARSON | SEPTEMBER 7, 2010

It became very clear to me that I had gone to Iran wanting to study the wrong opposition. I became obsessed with this idea that the real opposition in Iran is the 67 percent that's under the age of 30, and all I wanted to do was meet as many of them as possible. Even the ones that are part of that counternarrative like the basijis and the pro-regime ones.

Where it became about technology was I had this experience: I was in Shiraz, in the south, at one of these very busy intersections and all these kids --- there was five or six different alleyways all meeting, it was a very, very busy part -- and it was filled with kids perched against the sides of shops all looking at their cell phones. And I asked one: "What are you doing?"

And he said "Oh, this is where we use Bluetooth." He was trying to explain, "This is how I'm figuring out what I'm doing tonight." Another person was trying to recruit a bassist for their band; only one or two doing something that could be loosely interpreted as doing something politically relevant. It was mostly social and recreational. I asked one [youth]: "Aren't you worried? You're doing this right in the open; aren't you worried you're going to get caught?" He looked at me and said, "Oh, nobody over 30 knows what Bluetooth is."

The conclusion I came to there is there's two gaps: There's a generation gap between young people who are socialized and brought up with these technologies and an older generation that's coming a bit late to them (and that questions them before they embrace them); there are downsides to both. And there's an innovation gap between companies that innovate for luxury environments -- i.e., free and open societies -- and repressed populations which use things innovatively.

FP: Let's talk about your time at the State Department. Could you pick one of the technology delegations you led and just narrate it? We hear a lot about "technology delegations," but don't really know what that phrase means.

JC: I might as well start with the first one. The first technology delegation [the State Department] did was in April of 2009 to Iraq: It was me and nine techies from the private sector, including representatives from Google and YouTube.

We met with senior government officials in and around Baghdad. Then we met with American troops, NGOs, private-sector companies, like cell-phone carriers. We met with professors and academics and academic administrators. We met with tons of students. I led the delegation, and it was staffed by people at the embassy; I was the only person from Washington.

I had a very good relationship with the public affairs counselor there, Adam Ereli, who is a really, really smart "push the envelope" kind of guy, who had pitched an idea to me to get some professors out [to Iraq]. Now, we [at the State Department] often lead delegations of academics and NGOs to countries around the world, but we hadn't led delegations of people with expertise on tools. So, I thought: Why don't we take a delegation of technology executives to Iraq?

Photo courtesy of Jared Cohen

 SUBJECTS:
 

Christina Larson is a contributing editor at Foreign Policy and a fellow at the New America Foundation.

JOHNNYBGOOD

2:12 PM ET

September 7, 2010

well, say goodbye to the most

well, say goodbye to the most reckless high-profile government official

 

GUYVER

4:25 PM ET

September 7, 2010

Good riddance

A short trip to the Middle East qualified this man to advise the State Department on counter-radicalization? I’m sure he left a trove of successes behind him.

 

KMANSFIELD

8:22 PM ET

September 7, 2010

Who from google is on the way in?

The revolving door is working just fine.
Just like the with the Fed/Treasury on the phone to Goldmans a dozen times a day, one of these former google employees has been reprimanded for the same thing.

 

RAY GIBBS

1:31 AM ET

September 8, 2010

State Innovator Goes to Google

Intriguing. Here's wishing Mr. Cohen the best at Google.

One question and suggestion: what inside and outside connections, innovations, platforms, "stakeholders", "whole of society" might be brought to bear on Human Rights matters?

Example: Ms Ashtiani's case in Iran.

 

CAMERON URRY

5:15 PM ET

September 8, 2010

Cohen Leaves for Google

This will be a different type for job for Cohen for sure, going public to private sector. It sounds like it's a good position at Google, I can't wait to see how Google Ideas turns out. http://www.treefrogmedia.net/. "What I had wanted to focus on was interviewing opposition leaders, government officials, and reformers. I did interview the Iranian vice president and some opposition leaders. "

 

BOB JACOBSON

8:18 PM ET

September 8, 2010

Rigor?

I suppose what is provoking so much controversy here is the question of rigor. My experience of the Obama Administration so far, slight though it is many regards, is intense regarding the State Department. Rigor is not one of its great virtues.

Perhaps because the Man at the Top is a super cheerleader rather than team owner or coach, the entire Administration has a verbal, story-telling quality. It makes one question its rigor.

What I sense from the prior comments is a question whether Jared will bring rigor or narrative to Google, a company swimming in narrative, less so in rigor. I think he'll do just fine.

What concerns me -- purely as an observer -- is that Google, when it deals with "soft topics" like global and domestic policy regarding its technology and services, and information policy generally, does not import enough rigor. It imports story-telling.

Google managers of non-technical issues appear to get special dispensation to be less rigorous than Google's computer science and engineering team. Perhaps their projects and activities are thought of as geegaws from the world of human affairs, mild efforts to placate a hostile exterior world. This was the case with Google's energy policy efforts preceding the Copenhagen Climate Conference, where Google's contribution was trivial.

Google is too large and influential, and has too much at stake, for that to remain the case.

 

BOB JACOBSON

8:20 PM ET

September 8, 2010

Sorry, a small typo

Pardon a typo. Paragraph three should read,

"What I sense from the prior comments is a question whether Jared will bring rigor or narrative to Google from an agency swimming in narrative, not rigor. I think he'll do just fine."

A small change with large import.

 

ELIZASIT

2:52 AM ET

September 10, 2010

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LEVANTINE

11:06 AM ET

September 10, 2010

d-bag diplomacy

wow, that had about a tweet of substance. So long Jared.

 

DANIELLA

11:45 AM ET

September 30, 2010

Jared is a superstar. I was

Jared is a superstar. I was lucky enough to accompany him on a trip to Iraq as part of the April 2009 Technology Delegation. Very excited to get him to live Google.

 

SEOADDICTION

2:10 PM ET

October 2, 2010

I think innovations to Google

I think innovations to Google is the most important step in our science. I think it is a great topic for my essay writing in university.

Alex

 

YARINSIZ

7:57 AM ET

October 3, 2010

What I sense from the prior

What I sense from the prior comments is a question whether Jared will bring rigor or narrative to Google, a company swimming in narrative, less so in rigor. I think he'll do just fine.

 

YARINSIZ

8:51 PM ET

October 3, 2010

This was the case with

This was the case with Google's energy policy efforts preceding the Copenhagen Climate Conference, where Google's contribution was trivial.
Google is too large and influential, sesli and has too much at stake, for that to remain the case.