State Department Innovator Goes to Google

Jared Cohen, a high-profile advocate of the State Department's forays into "21st-century statecraft," is leaving Foggy Bottom for New York. In an exclusive interview with FP, he talks about his time at State and his new project: building a "think/do tank" called Google Ideas.

INTERVIEW BY CHRISTINA LARSON | SEPTEMBER 7, 2010

FP: Going forward, tell us about your future work at Google.

JC: I am going to be director of a new division at Google called Google Ideas. And it's basically a think/do tank. Much of the model for it is built off of my experiences on the Policy Planning staff. It's not designed to be, "Let's pool all of Google's resources and tackle global challenges."

In the same way Policy Planning works by bringing together a lot of stakeholders in government, out of government, and across different sectors, so, too, will Google Ideas do something very similar. And the range of challenges that it may focus on include everything from the sort of hard challenges like counterterrorism, counterradicalization, and nonproliferation, to some of the ones people might expect it to focus on, like development and citizen empowerment.

What I'm interested in is the SWAT-team model of building teams of stakeholders with different resources and perspectives to troubleshoot challenges. So the reason I say it's a think/do tank is you need a comprehensive approach to think about and tackle challenges in different kinds of ways. In government, we used to refer to a "whole of government" approach, meaning work with multiple agencies to leverage ideas and resources; Google Ideas will take a "whole of society" approach.

FP: What can you do at Google that wasn't possible at the State Department?

JC: There are things the private sector can do that the U.S. government can't do. The big thing is the resources and the capabilities. There are not a couple hundred [computer] engineers in the State Department that can build things; that's just not what government does. You don't necessarily have some of the financial resources to put behind these things. It's really hard to bring talented young people in; there are not a lot mechanisms to do it. On some topics, it's very sensitive for government to be the one doing this.

Photo courtesy of Jared Cohen

 SUBJECTS:
 

Christina Larson is a contributing editor at Foreign Policy and a fellow at the New America Foundation.

JOHNNYBGOOD

2:12 PM ET

September 7, 2010

well, say goodbye to the most

well, say goodbye to the most reckless high-profile government official

 

GUYVER

4:25 PM ET

September 7, 2010

Good riddance

A short trip to the Middle East qualified this man to advise the State Department on counter-radicalization? I’m sure he left a trove of successes behind him.

 

KMANSFIELD

8:22 PM ET

September 7, 2010

Who from google is on the way in?

The revolving door is working just fine.
Just like the with the Fed/Treasury on the phone to Goldmans a dozen times a day, one of these former google employees has been reprimanded for the same thing.

 

RAY GIBBS

1:31 AM ET

September 8, 2010

State Innovator Goes to Google

Intriguing. Here's wishing Mr. Cohen the best at Google.

One question and suggestion: what inside and outside connections, innovations, platforms, "stakeholders", "whole of society" might be brought to bear on Human Rights matters?

Example: Ms Ashtiani's case in Iran.

 

CAMERON URRY

5:15 PM ET

September 8, 2010

Cohen Leaves for Google

This will be a different type for job for Cohen for sure, going public to private sector. It sounds like it's a good position at Google, I can't wait to see how Google Ideas turns out. http://www.treefrogmedia.net/. "What I had wanted to focus on was interviewing opposition leaders, government officials, and reformers. I did interview the Iranian vice president and some opposition leaders. "

 

BOB JACOBSON

8:18 PM ET

September 8, 2010

Rigor?

I suppose what is provoking so much controversy here is the question of rigor. My experience of the Obama Administration so far, slight though it is many regards, is intense regarding the State Department. Rigor is not one of its great virtues.

Perhaps because the Man at the Top is a super cheerleader rather than team owner or coach, the entire Administration has a verbal, story-telling quality. It makes one question its rigor.

What I sense from the prior comments is a question whether Jared will bring rigor or narrative to Google, a company swimming in narrative, less so in rigor. I think he'll do just fine.

What concerns me -- purely as an observer -- is that Google, when it deals with "soft topics" like global and domestic policy regarding its technology and services, and information policy generally, does not import enough rigor. It imports story-telling.

Google managers of non-technical issues appear to get special dispensation to be less rigorous than Google's computer science and engineering team. Perhaps their projects and activities are thought of as geegaws from the world of human affairs, mild efforts to placate a hostile exterior world. This was the case with Google's energy policy efforts preceding the Copenhagen Climate Conference, where Google's contribution was trivial.

Google is too large and influential, and has too much at stake, for that to remain the case.

 

BOB JACOBSON

8:20 PM ET

September 8, 2010

Sorry, a small typo

Pardon a typo. Paragraph three should read,

"What I sense from the prior comments is a question whether Jared will bring rigor or narrative to Google from an agency swimming in narrative, not rigor. I think he'll do just fine."

A small change with large import.

 

ELIZASIT

2:52 AM ET

September 10, 2010

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LEVANTINE

11:06 AM ET

September 10, 2010

d-bag diplomacy

wow, that had about a tweet of substance. So long Jared.

 

DANIELLA

11:45 AM ET

September 30, 2010

Jared is a superstar. I was

Jared is a superstar. I was lucky enough to accompany him on a trip to Iraq as part of the April 2009 Technology Delegation. Very excited to get him to live Google.

 

SEOADDICTION

2:10 PM ET

October 2, 2010

I think innovations to Google

I think innovations to Google is the most important step in our science. I think it is a great topic for my essay writing in university.

Alex

 

YARINSIZ

7:57 AM ET

October 3, 2010

What I sense from the prior

What I sense from the prior comments is a question whether Jared will bring rigor or narrative to Google, a company swimming in narrative, less so in rigor. I think he'll do just fine.

 

YARINSIZ

8:51 PM ET

October 3, 2010

This was the case with

This was the case with Google's energy policy efforts preceding the Copenhagen Climate Conference, where Google's contribution was trivial.
Google is too large and influential, sesli and has too much at stake, for that to remain the case.