The Peace Corps turns 50 this year, and its friends will tell you that the U.S. government-run program is as spry as it ever was: It retains a strong reputation, considerable bipartisan popularity, and the vocal appreciation of generations of returned volunteers. But a less friendly observer might point out that the agency also exhibits the signature fault of its Baby Boomer peers: It can't seem to move on from the 1960s.
The Peace Corps was born the year the Beatles first performed, Yuri Gagarin hurtled into space, and the United States joined the Vietnam War. The agency's model and aims, famously prescribed by President John F. Kennedy, are all of a piece with that moment in history. But the world has changed, and the Peace Corps should, too. A new model could deliver the volunteer experience to many more people for the same resources.
At the heart of the Peace Corps program are its volunteers: The organization has around 9,000 in the developing world at any given time, working on grassroots projects for two-year stints. The agency's mission is "to promote world peace and friendship" through three core goals: providing trained men and women to work in developing countries, increasing the world's understanding of Americans, and vice versa. Reflecting the agency's Cold War roots, Sargent Shriver, the first director of the agency, suggested that Peace Corps service was an "unparalleled opportunity to win friends and advance the cause of peace and freedom."
When it started, the Peace Corps had this playing field all to itself. In 1961, the agency was the only American volunteer organization operating internationally. But times have changed. For one thing, the corps no longer enjoys a monopoly on service abroad: In 2008, more than 1 million Americans reported volunteering in another country, according to Benjamin Lough at Washington University in St Louis. Alongside a number of other government-backed programs, organizations ranging from church groups to private companies to Doctors Without Borders send people overseas to provide everything from manual labor to advanced technical expertise.
The Peace Corps was designed to benefit its host countries by placing well-educated (if usually inexperienced) young Americans in undereducated developing economies. But in recent decades, those countries have stepped up their game in producing college and university graduates. Only 3 percent of the college-age population of Guatemala, a reliable favorite Peace Corps destination, actually attended college in 1970. That figure is 18 percent today.
The same is true of other countries with a large Peace Corps presence. Indonesia's college enrollment has grown from 3 to 21 percent over that period, and Panama's has climbed from 7 to 45 percent. It is surely worth thinking about the technical efficacy of spending more than seven times Panama's income per head each year keeping a Peace Corps volunteer at her station -- the agency's per-volunteer cost is around $104,000 -- when she has no more education than nearly half of her native-born peers in the country.
What about the first and foremost goal of winning friends? The original idea was that young, idealistic volunteers living in communities for extended periods of time would foster goodwill toward the United States. But according to Peace Corps surveys, only 44 percent of host country nationals who have interacted with a volunteer believed that Americans are committed to assisting other peoples. We do not know what people who had not met a Peace Corps volunteer would have said, but the result suggests that a lot of factors besides meeting 20-something American expatriates are determining attitudes toward the United States.
The Peace Corps is operating in a world where people in even remote regions have exponentially greater access to sources of information about American culture and foreign policy than they had in 1961. In 2008, about two out of every three dollars spent in movie theaters outside the United States were spent on U.S.-produced films. Millions of U.S. tourists and non-Peace Corps volunteers go abroad each year. And, worldwide, the Internet and TV are flooded with news about U.S. foreign policy from local and international sources. How many volunteers would it take to make up for the images broadcast around the globe of "Made in USA" labels stamped on the tear gas cannisters and rubber bullets shot at Egyptian pro-democracy protesters this month?
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