Mind Games

Why Rolling Stone's article on the military's domestic psy-ops scandal gets it so wrong.

BY MATT ARMSTRONG | MARCH 1, 2011

Both sides have completely missed the point.

Holmes is an outstanding American, a reservist who is no doubt dedicated to safeguarding U.S. national security. However, Holmes said his job as a "psy-ops" officer was "to play with people's heads," something that naturally evokes "dark thoughts of orbital mind control lasers, dastardly propaganda, or deception," as one commenter put it. But he was not a member of a PSYOP unit nor trained in PSYOP, an FA37 (Functional Area 37) in the military lexicon. This is not a semantic difference: PSYOP is regulated under U.S. law, and PSYOP activities are restricted to foreign audiences under the same law. He was not a civil affairs officer. And there is no evidence he had training as a public affairs officer. Holmes was an intelligence officer and received training as information operations (IO) officer, or an FA30.

Holmes arrived at Caldwell's headquarters as part of an information operations team, but this was no longer a mission of NATO Training Mission-Afghanistan (NTM-A) under Caldwell. He was then put in a position contrary to his expectations: understanding the views, concerns, and requirements of visitors to NTM-A. This ultimately revealed a limited view of his responsibilities and a broader lack of training and understanding of the requirements and limitations of the information environment, as he balked at the order because he believed this would require his IO skills. Holmes either would prefer his commanding officer not be able to anticipate likely questions or concerns or believed he (Holmes) was inherently incapable of dealing with the American public because of his original mission.

Holmes should never have been put into this situation (another related reason for the whole affair is that there was "very poor personnel management by Caldwell's senior staff," as FP blogger Thomas E. Ricks put it). In short, he simply did not have the training, and his capabilities did not match the requirements. His statements about PSYOP, both the branch and the practice, reflect this.

But Holmes is not solely at fault. His belief that certain tactics are improper, regardless of whether information is completely truthful, complete, and attributed, is endemic in a Defense Department still struggling to come to grips with the requirements of today's information environment. More importantly, how are the professionals trained and supported for this environment? Michael Clauser, a former congressional staffer, noted his frustration that after eight years of irregular warfare in southwest Asia, it took an act of Congress (literally) to sharpen the minds and pencils of the Pentagon to take the problems.

Then there is Holmes's invocation of the Smith-Mundt Act, which he believed as prohibiting his "targeting" of Americans. Rolling Stone characterized the 1948 bill as legislation to "prevent the State Department from using Soviet-style propaganda techniques on U.S. citizens." Certainly, late Sen. Edward Zorinsky would agree with this assessment. It is Zorinsky, then a Democrat from Nebraska, who in 1985 said, "The American taxpayer certainly does not need or want his tax dollars used to support U.S. government propaganda directed at him or her," as he compared the U.S. Information Agency (USIA) to a Soviet propaganda agency. But the world then was unrecognizable to the struggle for minds and wills or the 1940s and 1950s or the 21st century.

But a huge reality check is required here. The Smith-Mundt Act does not apply to the whole of government, the Defense Department, or even the whole of the State Department. It applies to -- and was only ever intended to apply to -- the part of the State Department that had been the USIA until it was abolished in 1999 and the Broadcasting Board of Governors, the body overseeing the U.S. government's international media efforts. It does not apply to the State Department's office of counterterrorism; Bureau of Democracy, Human Rights, and Labor; or Bureau of Public Affairs and Assistant Secretary of State for Public Affairs P.J. Crowley. (Crowley once noted from the podium that "I, as the head of public affairs, can communicate both domestically and internationally.") In short, even if the allegations by Holmes are correct, the Smith-Mundt Act would still not apply. There is other legislation that does apply, including "anti-propaganda" language in congressional authorizations and appropriations, Defense Department directives, and in the case of the activities of PSYOP units, explicit prohibition against targeting Americans.

The original purpose of the Smith-Mundt Act was to give America a voice in the building war of information around the world. Introduced in Congress in October 1945, the prohibition on domestic dissemination of material intended for foreign audiences by the State Department was to protect the government and the American public from the "drones," "loafers," and "men of strong Soviet leaning" within the department. In other words, it not an anti-propaganda law, but a protective measure against a department of questionable loyalty. If it had been, or currently is, a broad brush law, we would not have had the campy "perils of communism" films or administration officials appearing on Sunday talk shows. It is ironic that a law intended to counter disinformation is subject itself to so much misinformation.

This is ultimately another cautionary tale about people doing something they are not trained for and the media commenting on something they know little to nothing about. Both of which must be fixed for the sake of U.S. national security.

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Matt Armstrong is an advisor on public diplomacy and strategic communication. He teaches public diplomacy at the University of Southern California's Annenberg School for Communication and Journalism and blogs at www.MountainRunner.us.

RBUROS

2:06 PM ET

March 1, 2011

Information Operations

Of course I haven't seen any of the documentation of what LTC Holmes is alleging.

But if I read your point correctly you say that LTC Holmes is not a PSYOP (now called MISO) officer but rather an Information Operations officer. PSYOP is one of the core capabilities under the banner Information Operations--along with Electronic Warfare, Computer Network Operations, Operational Security and Military Deception. If he is an FA30, then from DA Pam 600-3 (Commissioned Officer Professional Development and Career Management) p. 192:

a. Purpose of Information Operations.
(1) IO are the integrated employment of the core capabilities of electronic warfare (EW), computer network operations (CNO), psychological operations (PSYOP), military deception (MILDEC), and operations security (OP-SEC) in concert with specified supporting and related capabilities, to influence, disrupt, corrupt or usurp adversarial human and automated decision making while protecting our own (JP 3-13).

I disagree that he has no concern over the PSYOP.

 

NORBOOSE

5:32 PM ET

March 1, 2011

Weird

im sure that the State Department, FBI, CIA, and DOJ all intentionally send their more persuasive diplomats/agents to talk to senators to get more money from the government. However, that is boring, because those are just "guys" trying to "be good at talking." When its the military, its "psycological operations soldiers" trying to "execute a psy-ops mission," which sounds cool.

 

RBUROS

5:57 PM ET

March 1, 2011

PSYOP

The potential problem here, and again I'm going to hide under the excuse of not knowing any of the details, is that PSYOP soldiers are taught from day one that they are not to ever conduct operations against American citizens.

What will be interesting is to see what written documents are out there that RS alleges to possess.

 

NORBOOSE

8:51 AM ET

March 2, 2011

Not Sure it matters that much

psy-ops soldiers don't have super powers. I would wager that DOJ lawyers and State Department diplomats (due to their extensive specific training to speak convincingly), and CIA/FBI/Secret Service/other federal agencies agents (Since their law enforcement and intelligence work involves and relies on personal relationships and speaking with individuals much more than military conflicts do, and agents' training reflects that) would both be more effective than psy-ops soldiers. Think about it, direct 1-on-1 interactions are only a small focus of military psy-ops, as opposed to addressing crowds or using big media platforms. For a member of intelligence and elite law enforcement, being good at talking to an individual convincingly is more likely to save your life and execute your goals than being rambo himself. I think the "never on American citizens" thing is part of the military being a wee bit conceited.

 

RBUROS

11:08 AM ET

March 2, 2011

I agree

I agree that no psyop campaign can eliminate good common sense or substitute for the truth. What makes this case interesting to me is that if stuff turns up that proves the General ordered IO/PSYOP against VIPs (as opposed to simple briefing prep) there are several legal problems. There are small ones like the Foreign Relations Act of 1972 bans the use of public funds to influence public policy, But the real problem for the DoD here is if the IO section conducted actual PSYOP, they would have to study their target audience. And that would entail maintaining records on U.S. citizens, which is in direct violation of Pres. Reagan's Executive Order 12333, which every Military Intelligence Officer and PSYOP Soldier has pounded into their heads. My guess at this point is this is the sticking point. If LTC Holmes was damaged for this heads will roll due to the needs of our politically driven globalized COIN strategy.

Other than that I completely agree that even preparing for a VIP visit is absolutely a form of PSYOP. Just not in the legal sense.

I'm interested in seeing what GEN Petreus makes of all this.

But how is it that Rolling Stone is the one to get this? I wonder if there isn't another story in here we don't know about yet. . .

 

WMGEORGE

4:45 PM ET

March 5, 2011

DiSAGREED

Naturely soldiers protects their grounds. I think this is the game where civil people can play.
-
WM George

 

ACOMPANHANTES_CURITIBA

3:31 PM ET

March 29, 2011

serious.

serious.

 

YUNIE

11:38 AM ET

March 30, 2011

indeed mind games played in

indeed mind games played in every war.