Who: Kenneth Cole
What: #Cairo Tweet
When designer Kenneth Cole tried to use the unfolding revolution in Egypt for a bit of guerrilla self-promotion on Twitter ("Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online"), the social media backlash was immediate. Cole quickly took his ill-advised Tweet down and issued an apology, but the incident earned him a fake Twitter handle: an imposter called @KennethColePR wasted no time in cheerfully skewering the fashion icon.
While Cole has been praised as one of the more globally conscious fashion elites, his propensity for this kind of thing has gotten him in trouble before. After 9/11, he told New York's Daily News, "Important moments like this are a time to reflect…To remind us, sometimes, that it's not only important what you wear, but it's also important to be aware."