More and more each year, we live in an urban world. Half the global population already lives in cities and generates more than 80 percent of global GDP. And each week, the urban population increases by more than 1 million people, an amount equivalent to adding seven Chicagos to the face of the planet each year.
Futhermore, the center of gravity of the urban landscape is moving south and east, and growth is increasingly coming from second-tier cities. Companies looking for growth and governments engaged in diplomacy, need to build their efforts on an understanding of this urban world at a more granular level. Country-specific thinking may no longer be specific enough.