The War on Soft Power

Even the U.S. military doesn't want to cut the State Department and foreign aid budget. So why is Congress playing a dangerous game with America's global influence?

BY JOSEPH S. NYE JR. | APRIL 12, 2011

Last week, U.S. President Barack Obama and Congress struggled until the 11th hour to agree on budget cuts that would avert a government shutdown. The United States' budget deficit is a serious problem, and there have been serious proposals to deal with it, such as those by the bipartisan Bowles-Simpson Commission. But last week's efforts were not a serious solution. They were focused solely on the 12 percent of the budget that is non-military discretionary expenditure, rather than the big-ticket items of entitlements, military expenditure, and tax changes that increase revenue. Yet while last week's cuts failed to do much about the deficit, they could do serious damage to U.S. foreign policy. On Tuesday, the axe fell: The State Department and foreign operations budget was slashed by $8.5 billion -- a pittance when compared to military spending, but one that could put a serious dent in the United States' ability to positively influence events abroad.

The sad irony is that the Obama administration had been moving things in the right direction. When Hillary Clinton became secretary of state, she spoke of the importance of a "smart power" strategy, combining the United States' hard and soft-power resources. Her Quadrennial Diplomacy and Development Review, and her efforts (along with USAID chief Rajiv Shah) to revamp the United States' aid bureaucracy and budget were important steps in that direction. Now, in the name of an illusory contribution to deficit reduction (when you're talking about deficits in the trillions, $38 billion in savings is a drop in the bucket), those efforts have been set back. Polls consistently show a popular misconception that aid is a significant part of the U.S. federal budget, when in fact it amounts to less than 1 percent. Thus, congressional cuts to aid in the name of deficit reduction are an easy vote, but a cheap shot.

In 2007, Richard Armitage and I co-chaired a bipartisan Smart Power Commission of members of Congress, former ambassadors, retired military officers, and heads of non-profit organizations at the Center for Strategic and International Studies in Washington. We concluded that America's image and influence had declined in recent years and that the United States had to move from exporting fear to inspiring optimism and hope.

The Smart Power Commission was not alone in this conclusion. Even when he was in the George W. Bush administration, Defense Secretary Robert Gates called on Congress to commit more money and effort to soft-power tools including diplomacy, economic assistance, and communications because the military alone cannot defend America's interests around the world. He pointed out that military spending then totaled nearly half a trillion dollars annually, compared with a State Department budget of just $36 billion. In his words, "I am here to make the case for strengthening our capacity to use soft power and for better integrating it with hard power." He acknowledged that for the secretary of defense to plead for more resources for the State Department was as odd as a man biting a dog, but these are not normal times. Since then, the ratio of the budgets has become even more unbalanced.

This is not to belittle the Pentagon, where I once served as an assistant secretary. Military force is obviously a source of hard power, but the same resource can sometimes contribute to soft-power behavior. A well-run military can be a source of prestige, and military-to-military cooperation and training programs, for example, can establish transnational networks that enhance a country's soft power. The U.S. military's impressive performance in providing humanitarian relief after the Indian Ocean tsunami and the South Asian earthquake in 2005 helped restore the attractiveness of the United States; the military's role in the aftermath of the recent Japanese earthquake and tsunami is having a similar effect.

Of course, misusing military resources can also undercut soft power. The Soviet Union had a great deal of soft power in the years after World War II, but destroyed it by using hard power against Hungary and Czechoslovakia. Brutality and indifference to just-war principles of discrimination and proportionality can also eviscerate legitimacy. Whatever admiration the crisp efficiency of the Iraq invasion inspired in the eyes of some foreigners, it was undercut by the subsequent inefficiency of the occupation and the scenes of mistreatment of prisoners at Abu Ghraib.

Jonathan Ernst/Getty Images

 

Joseph S. Nye Jr. is professor at Harvard and author of The Future of Power.

DANIELSERWER

9:46 AM ET

April 13, 2011

On the mark, but

The friend in Congress who said "I cannot talk about soft power and hope to get re-elected" may be a better politician than I am, but what he says does not reflect popular sentiment in much of the country. I've had this conversation beyond the Beltway many times, both as a State Department official and as a vice president at the U.S. Institute of Peace. The American people--left and right--are delighted when you tell them that some of their tax dollars are going to peacebuilding, democratization, countering violent extremism and other "soft" power efforts. The problem is that it is difficult to convert this widespread popular sentiment into solid and focused political support inside a Congress.

Daniel Serwer
www.peacefare.net

 

RICEANDBEANS

11:59 AM ET

April 13, 2011

I can't say I agree with

I can't say I agree with that. Most of the people in "Sarah Palin's America" don't want one dime going to other countries. They see foreign aid programs as strictly charity, something that is a tough sell in a down economy.

 

MARTYWAKE

1:11 PM ET

April 13, 2011

well Mr. riceandbeans

True to a point. But don't forget, the people of "Sara Palin's America" view foriegn aid as a private charity, and are amongst the most genrous in the world. The people of the "non Sarah Palin America (the left)" are not so giving with their personal time or money.

Having said that, Mr. Server's point about focues political support makes sense. Soft power does not always have the immediate or visual results that we as Americans are used to seeing. You can get great footage of the US military engaging in combat operations or executing humanitarian mission. Who does like to see a CH47 delivering humanitarian supplies. But the effects of soft power are less visible and are often given to interpretation, depending upon ones political views.

 

XLHBIKER

1:57 PM ET

April 13, 2011

Follow the money

Legislators are elected by small, geographically rooted, constituencies. This leaves them pathologically encapable of seeing beyond the fact that the transport plane is built in a local district, under contracts affecting hundreds of other local districts. Foreign service money is spent on a few pointy-headed, elite, liberal, paper pushers in Washington, or, worse, in third-world countries. We know, from watching our media, the people there all hate us...

 

HURRICANEWARNING

3:26 PM ET

April 13, 2011

MARTYWAKE...

you said: " The people of the "non Sarah Palin America (the left)" are not so giving with their personal time or money" ...really? Show me the evidence of this. I want the stats. Otherwise it simply seems like you are a partisan hack. Also, speaking of statistics, the "non-Sarah Palin America" is more then just the "left" as you suggested. In fact, it turns out that MOST of America now falls under the banner of "non-Sarah Palin", both repubs and dems...thank the good dude for that. And you can check THOSE stats on any legit website that tracks such things.

 

GROMEX

6:09 PM ET

April 13, 2011

Deal is done, for while

This war for budget cuts, left many questions. The deal will only be for a moment, we still need the approval of the budget 2012. The blackout generates economic and political problems in the administration of Obama. Here an analysis of the shutdown and some questions that must be considered for the future of U.S.

http://blogjaviervega.blogspot.com/2011/04/deal-is-done-for-while.html

Greetings.

 

LYNDSAY

6:26 PM ET

April 13, 2011

Concentrating on beating up

Concentrating on beating up enemies rather than making new friends... Even school kids know better than that

 

JAEYKEY

12:22 AM ET

April 14, 2011

That's how we win...

Elementary, dear Watson. If you sack everyone in the nuts, they keel over in a simultaneous fashion, making you the tallest kid on the playground.

...right?

 

CMSBELT

6:22 AM ET

April 14, 2011

Simply No Convincing Evidence that Soft Power Works

The concept of soft power is so poorly defined that despite its prevalence in the policy lexicon it has little explanatory value. It may have rhetorical utility to sell policies to some politicians and parts of the public but from an analytical perspective it tends to be either banal or tautological. (Similarly, the term smart power derives much of its influence from what its name implies regarding alternatives. )

The most popular conception seems to be that soft power is synonymous with “non-military” power, to include the use of economic incentives and sanctions (“carrots and sticks”)—both of which Nye actually categorizes under hard power.

Because the concept of soft power is fuzzy and used haphazardly, discussions tend to confound cause and effect and thus tend toward tautological arguments. If soft sower means getting an actor to want the same things that you want, but without using carrots or sticks, how can an observed shift in behavior be attributed to soft power rather than hard power or a change in preferences due to unrelated causes?

Nye generally argues that soft power causes a shift in the preferences of the target actor. Assuming this to be true, how can an observer distinguish between a change in an actor’s preferences, which would be effected by soft power, versus a change in the actor’s utilities, which would be effected by hard power? How can we distinguish between numerous possible influences to determine which are driving an actor’s behavior? Critical questions include: how do an actor’s preferences influence its behavior and how does an actor attempt to realize its preferences?

Nye attempts to support his arguments with empirical data in the form of snapshot polling about attitudes towards the U.S. For example, the chart on page 37 of his book, Soft Power: The Means to Success in World Politics, shows the “Percentage of Western Europeans Who Say They Have a Very or Somewhat Favorable Opinion of the United States, 1982 to 2003.

his chart shows measurable changes in the value of the independent variable (public opinion being a proxy for attractiveness) over time but Nye does not correlate this to measurable variations in the dependent variable (U.S. ability to get what it wants).

In other words, Nye illustrates the ebb and flow of U.S. “attractiveness” but does not demonstrate a coincident rise and fall in U.S. policy success rate. Instead, he argues that difficulty in achieving certain specific policies were due to a slide in American popularity at the time of policy failure.

Because Nye doesn’t effectively demonstrate how the ability to attain desired policy outcomes changed over time in concert with changes in soft power, the explanation that a drop in soft power was to blame for policy failures is not compelling. The key question is: what outcomes does soft power explain that cannot be explained with hard power and/or domestic political concerns alone?

There mere attractiveness of a particular policy may fully explain it acceptance or rejection. An overarching theory of soft power is not necessary in such cases. To demonstrate otherwise requires instances where soft power broadly helped to achieve the implementation of unpopular policies whose success could not be explained by hard power alone. Otherwise, we are left with the circular argument that the pursuit of unpopular policies reduce soft power, and those policies fail due to insufficient soft power. To be meaningful, soft power must result in behavior that would not have otherwise occurred.

Nye has written (“Barrack Obama and Soft Power,” Huffington Post June 12, 2008) that “it is difficult to think of any single act that would do more to restore America’s soft power than the election of Obama to the presidency.”
Thus, we should currently be seeing significant improvements in America's ability to get what it wants in foreign policy compared to the Bush years. Where is evidence of this?

To take just one example, a high priority of candidate Obama was to get NATO allies to increase their contributions to the ISAF mission in Afghanistan. Polls indicated the attractiveness of U.S. as viewed by the Germans who were surveyed apparently doubled with the election of President Obama, close to doubled among the French and the Spanish, and increased by nearly a third in Britain.

Yet, the ability of Obama to get more troop commitments are almost exactly the same as that of Bush. When graphed, the slope of non-U.S. troop contributions is nearly identical under Bush and Obama: 9690 between Jan 2007 and Nov 2008 compared to 9780 between Dec 2008 and Oct 2010.

Maybe this is a bad example for various reasons. Let's see Soft Power advocates produce some better ones.

Christopher M. Schnaubelt

 

PUBLICUS

10:28 AM ET

April 14, 2011

A precious asset

I've been abroad consistently for the past 13 years so I know the precious value of soft power and smart power. The "smart power" election of Barack Hussein Obama impressed the world greatly, given especially the well known to the world US history of slavery, civil war, racism, race prejudice and racial discrimination.

In foreign country after foreign country, people on continent after continent asked me (for 8 miserable years) if I liked G.W. Bush and were pleased to hear and see me emphatically say "NO!" Now they ask me if I like Obama and I'm pleased to see their pleasure and happiness when I say "Yes, I am pleased to vote for Obama and for Barack Obama to be my president, the president of the United States." Foreigners don't like to see the US bombing people and Obama knows this. Even in the People's Republic of China the CCP in Beijing has no propaganda answer to Obama.

During the Bush presidency people abroad were, shall we say, cool towards all Americans, even if we tried to impress them by the fact we voted for the dope Gore or for the dimwit John Kerry - they just didn't like us because of Bush. The presumptive burden of disproving we Americans abroad, and all Americans, were bad guys was always on us. In their interactions abroad Bush loving Americans often (easily and quickly) provoked altercations with expats of other countries, particularly from Western countries.

Now however we more than get the benefit of the doubt - we get a warm welcome and a hearty handshake from our newfound friends of all colors, religions, races, in countries everywhere. They buy us a drink and enjoy talking with us; enjoy having a friend who is American. The Bush lovers still are treated cooly.

Soft power and smart power are real, tangible, measurable - one can see it beaming faces, feel its vibes; one can touch it in an enthusiastic handshake. One can recognize it in the demeanor and behaviors of peoples and in the reaction of their national culures. It's a quick and easy quality to identify (especially to one who was abroad during the Bush presidency and also is abroad since Obama won election to the office).

Prof Nye is right on the mark. Always has been.

 

CMSBELT

5:17 AM ET

April 15, 2011

Evidence?

I don't dispute that US presidents or American foreign policy actions influence how the US is viewed in other countries or whether the election of Obama resulted in "beaming faces" or positive vibes. But, this begs the question: so what?

Nye argues that soft power increases the ability of the US to "get what it wants." If, as PUBLICUS states, Obama lovers are greeted warmly while Bush lovers get a cool reception and this indicates greater soft power, then according to Nye's theory the Obama administration should have much greater success in acheiving its foreign policy goals than did Bush. Where is the evidence of this?

For a longer analysis, see "The Illusions and Delusions of Smart Power" in NATO Defense College Forum Paper #15, Towards a Comprehensive Approach: Integrating Civilian and Military Concepts of Strategy. It cane be downloaded free at: http://www.ndc.nato.int/research/series.php?icode=2

 

PUBLICUS

3:23 PM ET

April 16, 2011

@cmsbelt

Find out the definitions, okay?

Hard power is force directly applied by the state. It's used in diplomacy but more so in "diplomacy by other means" as a guy named Clausewitz once said. Hard power was used by the CCP in Tienaman Square on June 4th 1989 and by the United States in Iraq post 9/11 to cite but two radically different applications of the hard power of the state.

Smart power or soft power is the regional or global impact or effect of values, values that are cultural as in equality, social as in equity, political as in the instance of democracy, moral such as human rights, justice etc. I stated above that foreign people we happen to like don't like to see the United States bombing people all over the place and that Pres Obama realizes and recognizes the fact.

There are many ways to measure the word "power," which outside the framework of "hard" state power isn't the best word to use in the first place. In respect to soft or smart "power," suasion might be a better word when considering smart or soft influences or impacts abroad or at regional or global forums and organizations. Perhaps sway might also be another notion that applies. Suave is a particularly savvy concept.

In this context, the carrot and stick mentality is on the level of walk softly and carry a big stick, which made its point in its time but in retrospect crude and in the contemporary world wholy insufficient, counterproductive, archaic.

 

CMSBELT

8:06 AM ET

April 17, 2011

@PUBLICUS -- Definitions

You are making a tautological argument, saying soft power exists because you can describe it and therefore it must produce the posited effects. Again, Nye's theory is that the soft power makes it easier for the US to "get what it wants." If the US has more soft power under Obama, then where is the evidence that the US is getting more of "what it wants" in comparison to the supposedly lower soft power days of Bush?

 

LAQUIJOTEGTO

2:04 PM ET

April 17, 2011

JOSEPH NYE'S "WAR ON SOFT POWER"

As a concert pianist and former Fulbright Senior Scholar to México (1999-2000) I have brought music of living US composers to México, Brazil, and Spain under the auspices of the State Department's Cultural Specialist Program. I am disappointed and concerned by the fact that practically no one who's commented on Mr Nye's article --which i found excellent-- has mentioned THE ARTS as a powerful part of US foreign policy. Those who might find that characterization laughable are sad, because of the lack of imagination and education they reveal.

In my view, the commentators on this article who complain of the lack of statistics on the effects of "soft power" do Mr Nye the favor of proving his point when he comments that "The payoffs for exchange and assistance programs are often measured in decades, not weeks or months" -- and goes on to say that "Increasing the size of the Foreign Service, for instance, would cost less than the price of one C-17 transport aircraft, yet there are no good ways to assess such a tradeoff in the current form of budgeting." I would argue that we have no good ways to assess these tradeoffs because we haven't bothered to design them, and also because it may simply not be possible.

Cultural export and exchange are about far more than feel-good frosting on top of the "real" work. Although they are not always susceptible to the standard forms of measurement, they help us communicate with other peoples in ways that can be lasting. When I bring the music of US composers like Anne LeBaron, George Walker, Alex Shapiro, and Jack Fortner (to name a few) to audiences in Sao Paulo, Madrid, and Mexico City and it receives ovations, I am sowing seeds. There is no way to know where they will fall, how many of them will germinate or when -- and what their flowers or fruit may look like. But sow them we must, or reap the bitter harvest of severely limited communication represented by "hard" power.

Ana Cervantes

 

LAQUIJOTEGTO

4:03 PM ET

April 17, 2011

AN ADDENDUM TO "THE WAR ON SOFT POWER"

I play so much music in so many places that I forgot to mention one more event that I feel supports this precious idea of "soft" power through the arts: When I played in Spain for the first time in 2006, in Madrid, it was at the invitation of the Cultural Section of the US Embassy there. I played a "mixed" program of works from the standard repertoire together with newer pieces of US composers. One of these pairings was of Chopin's gorgeous first Nocturne with Charles B. Griffin's extraordinary little gem "Prelude: Homage to Chopin". By a lucky coincidence Charles was there to hear the première in Spain of his piece. The audience was delighted to see him take a bow and gave him a huge ovation.

Later, while living in Latvia (goodness, what assonance) Charles gave a whole series of talks about jazz to a number of audiences all over that country ... sponsored by the Public Affairs section of the US Embassy there.

I return to my point, proceeding from Dr Nye's, about the "assessibility" of the arts: Do we know how many people were touched, and will continue to be touched by these events, maybe during their entire lives? No, because it is not given to us to know that. Do we stop sending children to school because we have no way of knowing which will turn out to be the next Nobel Peace Prize winner, or the best carpenter in her town?

Ana Cervantes

 

PUBLICUS

4:58 PM ET

April 17, 2011

@CMSBELT

The son of a Bush never got the global approval and domestic acquiesence that Pres Obama has attained in the ultimate matter of war and peace in the present multilateral Lybian operation. (Former Prez Jimmy Carter got the Nobel Peace Prize while the then incumbent prez, a Son of a Bush was blowing up the world, and Obama became a Nobel Peace Laureate before he even got settled into the Oval Office - aspirational).

In the instance of the military operation in Lybia, Obama commited then rapidly disengaged US military forces after only a brief period. during initial operations. Obama has a UNSC resolution, the commitment and active participation of the loya jurga that is NATO and Europe - despite especially the obstructionism of (increasingly fascist) Turkey - agreement between Britain and France which is a Mt Everest-like feat the Son of a Bush never got, the support of regional organizations, namely the (murky) Arab League to include fighter jets from several of their countries and the active support of the African Union, no opposition in Congress or any War Powers Resolution demands from Congress, no litigation against him concerning the War Powers Resolution of 1973, no mass or widespread demonstrations against him domesticaly or against the United States abroad - in European capitals especially and in particular - no massive blood and guts budget busting huge and endless military operation. One could go on.

As with the moral case made by Pres Clinton for the US led NATO alliance in Yugoslavia/Bosnia, Pres Obama has used the soft/smart power he is recreating and growing for the United States among the peoples of the world to enable the US to engage in a limited way in Lybia against the tyrant Gadhafi in cooperation with allied or "friendly organizations" (e.g., the Lybian Transitional Council) or countries as authorized and provided in the War Powers Resolution agreed by the Congress in 1973.

Only Presidents Clinton and Obama have had clear sailing in respect to the Congress and the American public concerning the War Powers Resolution. Both presidents in their commitment of US hard power have also won clear sailing in respect to global public opinion.

That's only some of the soft/smart savvy we get from Pres Obama that we had none of from the barbarians who dominated the reign of the son of a Bush.

 

PUBLICUS

5:09 PM ET

April 17, 2011

The Arts

Thank you LAQUIJOTEGO for your penetrating contribution to the nature, impact and extent of the "power" of the arts as a central factor in creating goodwill and an appreciation of shared human values that are vital to the spirit and soul and to both the individual person and to society itself.

We're discussing global society and you address the matter directly and with great soft force and smart power. No one had given any attention or called our attention to the inherent and universal appeal and significance to human development of the arts.

You have made the kind of contribution that leaves me uttering to myself "I wish I'd said that."

 

JOEBITEME

7:40 PM ET

April 14, 2011

State dept at its Best

Barak has the dept heading in the right direction?? Really based on what? DOD has taken over the lion's share of State's workload and has been carrying the diplomatic load since 2009.
You were unable to name a single state dept success as the world spins faster and faster out of control. Iran is a total basket case, Libya that had become an ally after Qaddafi met with W. the situation in Iraq and Afghanistan have become worse and our largest embassy is in Thailand... Thailand yep there is a whole lot going on diplomatically there

 

SCOOP

9:03 AM ET

April 15, 2011

The Limits of Soft Power

By Kazuo Ogoura, President, Japan Foundation

"The concept of soft power has been the subject of debate for quite some time now. The debate was ignited by Joseph Nye, and the soft power concept developed in the United States , where it has been used in connection with the notion of public diplomacy. During this process, however, the concept has been distorted, misused, and—in extreme cases—abused. With confusion surrounding the concept of soft power and its original meaning still poorly understood, there is a risk that it will become nothing more than a hollow catchphrase. If the concept of soft power has any benefit, it comes not from its use by the state but from the power of people engaged in cultural, religious, or educational activities to cultivate a common global awareness, increase creativity, and enrich the international community as a whole."

 

BOB JACOBSON

9:18 AM ET

April 15, 2011

A self-induced pox on both their houses.

The Republican's forcing of privatization on public diplomacy is despicable, but the State Department's ongoing policy of voluntarily seeking such privatization -- for example, via Clinton's own Global Partnership Initiative -- leaves it vulnerable to this type of pressurizing.

Had the State Department followed a resolute policy of maintaining public diplomacy as an inviolate aspect of its activities, the Republicans would have a much harder argument to make: that somehow US foreign policy is bettered by private intrusion and operations that benefit multinationals but do nothing for the common folk. The American people would never swallow such bilge.

The State Department, however, and Clinton personally have gone far beyond the necessity of occasional collaboration with private interests to put those very interests in charge of vital aspects of public diplomacy. It was only a matter of time before what was before an executive branch prerogative became today's potential Congressional mandate.

The American people will be worse off for turning an administrative error into a full-blown national policy blunder. We are on a slippery slope, sliding toward complete privatization of our nation's most valuable asset, its peaceful interaction with peoples in other nations and circumstances.

 

ELENAM

3:18 PM ET

April 15, 2011

Not Soft Power

I would like to point out that economic aid is not considered to be a soft power instrument by Nye. Development assistance is part of the classic carrot and stick tool box of diplomacy, whereas soft power is the power and attractiveness of ideas/life style (ex. the allure of the 'American dream' concept in post war Europe).
The notion of 'smart power' eludes me. It appears to be used as a catch-all-phrase to provide a different spin to completely unimaginative policies. When we realized that soft power takes decades to build up i.e. when the US policy makers grasped the amount of time it would take for Washington to rebuild its image abroad, this 'smart power' concept popped up out of nowhere.

Maybe FP readers will be kind enough to clarify the concept for me and its utility.

 

NICHOLAS WIBBERLEY

5:29 PM ET

April 15, 2011

Not for sale

Non-military global affection and influence flow inevitably from characteristics of integrity, openness, trustworthiness and honesty. Smart power is a way of trying to buy it.

 

ADAM_SMITH

2:57 PM ET

April 17, 2011

I also disagree with Daniel

I also disagree with Daniel Serwer's claim of widespread popular sentiment in support of "smart power although I don't doubt it reflects the view of those in his circle.

It isn't just that "the defense budget affects almost all congressional constituencies in the United States [while] the budgets for State and USAID do not." It is mostly, I believe, because our many civilian militarists see smart power as nothing but interference with the work of blowing things up and killing "bad guys". Smart power will never be ours to wield effectively until we overcome our domestic animosity towards it.

 

ALEXANDER JAMES

10:02 PM ET

May 8, 2011

Finances Must Get Under Control

The bottom line is cuts have to happen. There's no way around it. Income Tax collections have been pretty steady around 20% for America's existence. Noone wants to see US influence dwindle but if we don't get a handle on our government's finances at all levels federal, state, and local we will lose our reserve currency status which would be a devastating blow to our global influence.

 

EDITH PORTA

2:08 PM ET

May 11, 2011

Even if we tried to impress

Even if we tried to impress them by the fact we voted for the dope Gore or for the dimwit John Kerry - they just didn't like us because of Bush. The presumptive burden of disproving we Americans abroad, and all Americans, were bad guys was always on us. In their interactions abroad Bush loving Americans often (easily and quickly) provoked altercations with expats of other countries, particularly from Western countries.Now however we more than get the benefit of the doubt - we get a warm welcome and a hearty handshake from our newfound friends of all colors, religions, races, in countries everywhere. They buy us a drink and enjoy talking with us; enjoy having a friend who is American. The Bush lovers still are treated cooly.the support of regional organizations, namely the (murky) Arab League to include fighter jets from several of their countries and the active support of the African Union, no opposition in Congress or any War Powers Resolution demands from Congress, no litigation against him concerning the War Powers Resolution of 1973, no mass or widespread demonstrations against him domesticaly or against the United States abroad - in European capitals especially and in particular - no massive blood and guts budget busting huge and endless military operation. One could go on.In my view, the commentators on this article who complain of the lack of statistics on the effects of "soft power" do Mr Nye the favor of proving his point when he comments that "The payoffs for exchange and assistance programs are often measured in decades, not weeks or months" -- and goes on to say that "Increasing the size of the Foreign Service, for instance, would cost less than the price of one C-17 transport aircraft, yet there are no good ways to assess such a tradeoff in the current form of budgeting." I would argue that we have no good ways to assess these tradeoffs because we haven't bothered to design them, and also because it may simply not be possible.