Not-So-Smart Power

Go ahead, Congress, cut away at U.S. foreign aid.

BY KEN ADELMAN | APRIL 18, 2011

Joseph Nye is as gifted at branding as he is at thinking, teaching, and serving the public. He turned "soft power" (essential to "smart power") into a golden brand. In Washington, you know something has reached gold when the secretary of state wraps a "strategy" around it, as when Hillary Clinton, days before taking office, announced a "smart power" strategy with regard to the Middle East at her confirmation hearing on Jan. 13, 2009. Even higher is when a full-blown bipartisan commission is formed, as in the "Smart Power Commission" that Nye co-chaired back in 2007.

It has apparently now ascended high enough to provoke a war against it. So Nye contends in his recent article for Foreign Policy, "The War on Soft Power."

If there's indeed a war on soft power, allow me to fire another salvo. There's no question that important aspects of U.S. foreign policy -- development aid, exchange programs, diplomacy -- are "soft." But are they a part of "power"? If not, are they all that "smart"?

Cutting the budgets of the State Department and U.S. Agency for International Development (USAID) does "serious damage to U.S. foreign policy" and can gravely "dent ... the United States' ability to positively influence events abroad," wrote Nye in his article. "The result is a foreign policy that rests on a defense giant and a number of pygmy departments."

Sounds right, even profound. But the deeper you consider it, the shallower it gets.

Early in 1981, as a new U.S. ambassador to the United Nations, I launched a computer tabulation to show the correlation between others' receipt of U.S. foreign aid and their foreign- policy stances. I wanted to know: Did all that money buy America any love? The Neanderthal-era computer spewed its result: Nope.

Huge recipients of U.S. foreign aid -- Egypt, Pakistan, and the like -- voted no more in tune with American values than similar countries that received no, or less, U.S. foreign aid. Instead, their votes correlated closely with those of Cuba, which wasn't a big foreign-aid donor.

That finding, surprising at the time, remains true. Four of the largest U.S. foreign-aid recipients today -- Egypt, Israel, Pakistan, and Afghanistan -- all take contrary positions on issues of critical importance to the White House. South Vietnam once got gobs -- gobs upon gobs -- of U.S. foreign aid. That didn't help much. Likewise with Egypt, Iran, Pakistan, Zaire (now the "Democratic" Republic of the Congo), and other "friendly" (read: graciously willing to take U.S. money) countries.

The conclusion seems clear: The relationship between "the United States' ability to positively influence events abroad," as Nye puts it, and the amount of U.S. foreign aid a country receives is unclear at best. For decades now, the United States has been the No. 1 foreign-aid donor -- it has given the most money to poor countries -- so it can't move up any on that scale. But this hasn't translated in making America the most popular or most influential country around the world. Quite the contrary.

Even the all-time No. 1 recipient of U.S. aid, Israel, rebuffs Washington constantly, on momentous issues of peace. Moreover, Israeli polls show the lowest approval for the U.S. president of nearly anywhere in the world.

Hence it's hard to see what a "dent" in "the United States' ability to positively influence events abroad" would look like if Republicans in Congress did slice these countries' foreign aid, as Joe Nye dreads. It might look like, well, much like it does today. Put bluntly, this aspect of soft power -- foreign aid, by far the biggest in dollar terms, amounting to some $30 billion* a year -- may not constitute much power at all.

The reason has to do with peculiar aspects of human nature. Giving someone a gift generates initial gratitude (often along with quiet gripes about why it wasn't bigger). The second time, the gift generates less gratitude (and more such griping). By the third iteration, it has become an entitlement. The slightest decline engenders resentment, downing out any lingering gratitude.

MANDEL NGAN/AFP/Getty Images

 

Ken Adelman, a former U.S. ambassador to the United Nations and arms control director in the Reagan Ronald's administration, now heads (with his wife) Movers & Shakespeares, which teaches executive leadership to corporations and NGOs.

J.STONE

7:47 PM ET

April 18, 2011

Balancing Hard Power

I read, with interest, Mr Adelman's critique of soft power and found myself agreeing with many of his insights. I found the last paragraph off putting, however, as an apologia for hard power, namely military spending. I would have found the article less disingenuous if it included a balance of the ledger on outcomes where we have supplied military assistance or direct intervention. Places like Iraq and Afghanistan are still an open question and our intervention in South Vietnam was no more successful than our foreign aid, though sadly much costlier in terms of lives. Lastly, I wonder if Mr Adelman considered the greatest combination of hard and soft power, namely the Marshall Plan whereby we rebuilt allies (and a market) while projecting power suitable to prevent invasion/loss of influence.

 

SPECTRE

9:05 PM ET

April 18, 2011

I don't think the aim of this

I don't think the aim of this article was to discredit soft power entirely, just in some of its current forms.

Also comparing the soft power applications that we have today to the Marshall Plan is a bit unfair, if even valid. Consider that the Marshall plan was helping to rebuild countries in Europe where we share many of the same values in society and government. In addition there were no Nazi insurgents running around planting IEDs and incurring civilian losses destroying good will. Europe after World War 2 was also surrounded by countries who were supportive of the Marshall plan's goals and US efforts, unlike today in Afghanistan and Iraq where neighboring countries actively attempt to undermine US efforts or harbor those that do (granted there was the Soviet Union, but their efforts never really exceeded supporting local communist party activities and certainly never escalated to the levels we see in Iraq and Afghanistan, besides they were busy trying to rebuild their own nation).

Frankly the aim of the article is that smart power is exactly as it sounds like, it should be applied to places where it can make a real tangible difference to further US foreign policy goals. And not simply be handed out to whoever asks for it where it disappears into a black hole of corruption and lack of accountability.

In fact if it were up to me the soft power side of smart power would only be applied in two cases:
1) Cases where the recipient either promises or has delivered certain benefits to the US.
2) Cases with high media attention.

Because lets face it, we really aren't in a position to just hand out money anymore. And no one sees the small programs that get no coverage. I'd much rather make moves that will be picked up by the global media and help America's image on a global scale.

 

PCDE

11:21 PM ET

April 18, 2011

Remember this guy?

He is Ken "Cakewalk" Adelman, the man who said the invasion and occupation of Iraq would be a CAKEWALK.

One would think that after a mistake such as the Iraq war, one would be hesitant to write op-ed columns out of pure shame.

 

JBROCKLE

3:44 AM ET

April 19, 2011

I

Couldn't care less about this guy, but I think it seems to be pretty unfair to simply write off everything he says because he made a mistake in the past. I don't know if he said what you're claiming or the context, but its worth remembering that the combat part of the Iraq invasion was essentially a cakewalk. If he specifically said the 'occupation' would be then that is a pretty glaring error, although one that lots of people made.

Everyone makes mistakes though, even FP bloggers! There's no shame in it and I'll continue to judge articles on content rather than on author dislike.

 

PUBLICUS

1:54 PM ET

April 19, 2011

Thinking

Ken "Cakewalk" Adelman did say the word cakewalk in relation to Iraq prior to the US order of battle being initiated there. Yes, it's one mistake but what a whopper it was, and instructive. Adelman's record is a record of mistakes, big ones. Adleman made another of his droppings on "Hardtalk" during the same runup to Iraq. After a Brit academic finished arguing against Bush and urged more thinking on the matter, Adelman snapped, "Don't think too much, don't think so much you can't do anything." The Brit was visibly taken by Adelman's innane outburst. Adelman himself needs to be taken - taken away from policy making positions and away from the pages of otherwise respectable journals. Because of Adelman and his cabal of neocons we have had to learn a great deal about IED's.

 

ZAOTAR

1:57 PM ET

April 26, 2011

Invasion And Occupation Was A Cakewalk

He was right that the invasion and occupation went off almost without a hitch. So it's hardly a huge black mark on him; many were prophesying that the invasion would bog down in failure and massive casualties. In fact it succeeded with blitzkrieg speed and power.

By contrast what failed was his prophesy that Iraq, once freed of Saddam by the American occupation, would turn into a garden of friendly pro-American democrats. Which was certainly utter nonsense. Iraq was never going to be pro-American. But his failures in that regard support the exact point this article is making: Foreign policy advocates consistently underestimate how intransigent their targets are in their attitudes towards the U.S. It was wrong to think that hard power would create friendly Middle Eastern sentiment, and it is equally wrong to think that soft power would do so.

Foreign policy has limited application, tending to backfire as much as it helps. When it has worked spectacularly for the U.S. -- like Japan and, to a significantly lesser extent, Germany -- it has tended to involve a combination of immense amounts of hard and soft power in connection with a foreign nation that was already sophisticated. By contrast, our use of relatively minor amounts of soft foreign policy to try to control a bunch of backwards hellholes is completely delusional. They will just end up hating you even more, and vigorously attempt to stab you in the back at every opportunity.

 

FLOATINGPOINT

11:54 PM ET

April 18, 2011

A lot of it has to do with

A lot of it has to do with how the foreign aid is delivered. If the money goes to corrupted officials and US contractors to do the "development" jobs, surely what's the point to go on.

As for those exchange-student-turned-terrorists, I am curious to know what they experienced in their years in US...

 

MARTY MARTEL

8:01 AM ET

April 19, 2011

Ken Adelman, the POLITICIAN

In the end, Ken Adelman is a POLITICIAN, nothing more.

It is highly doubtful that he would have been advising Congress to cut foreign aid if Republicans were holding all reigns of power in Washington.

Republicans have showered more U. S. AID on world’s despots that Ken Adelman talks about, than Democrats.

 

HURRICANEWARNING

10:57 AM ET

April 19, 2011

U.S. foreign aid is such a

U.S. foreign aid is such a small part of the budget as a whole, that I don't really understand why we would cut any of it. We should cut other things that have literally BILLIONS AND BILLIONS of dollars that need cutting every year. What about the military? What about our social programs? I mean, lets cut congresses salaries before we cut our foreign aid. All in all I think it's stupid to assume we should just 'cut' foreign aid. Lets first try something intelligent like auditing the process and cleaning up the who, what, and why of our Foreign Aid pipeline.

 

RATIONALREVO

12:21 PM ET

April 19, 2011

Agreed pretty much...

The interesting thing about "Foreign Aid" is that it's almost entirely not what most people think it is.

If you ask people what they think "foreign aid" money is spent on, most people think that its hand outs of food and clothes and medicine to places like Africa and South America. They assume that its mostly about helping the poor in poor countries.

Indeed conservatives overwhelmingly oppose foreign aid because they think it works this way and "liberals" largely support foreign aid because they think it works this way, and both are totally wrong. If they understood how foreign aid really worked most conservatives would support it and most liberals would oppose it.

First of all, OVER HALF of all American foreign aid goes to protecting Israel. Over half! Most of of that goes directly to Israel, but the rest goes to neighboring nations in attempts to basically bribe them to leave Israel alone.

In addition, the vast majority of foreign aid goes to buying weapons or other forms of military support. People think this money is buying food for poor Haitians, but it's really mostly buying jet fighters for Israel and Pakistan.

The truth is that "foreign aid" as a concept could work, but the way that foreign aid has actually been used by the United States is a total failure and actually largely works against the very principles that it is ostensibly designed to promote. And, though it is small, the fact is that the foreign aid budget should be a part of the military budget, because in fact, it is actually just another form of military spending.

 

ASHTONKAYE

8:53 PM ET

April 23, 2011

Foreign Aid = Military Spending

This is probably a topic that needs more attention. Its shocking how much supposed foreign aid goes towards Israel, and more specifically towards Israeli Military Aid. The trend seems to be increasing since Israeli aid increased more than $800 million between 2009 and 2010. And for what exactly? How does this enormous waste of money help the lives of US citizens? Is sickening that we're throwing all this money at a foreign military especially when there's thousands out of work and struggling to make ends meet in this country every month.

 

ZAOTAR

3:20 PM ET

April 26, 2011

Defense Industry Lobby + Israel Lobby = Massive Military Aid

The reason Israel gets so much military aid, unfortunately, is that both the defense industry lobby and the Israel lobby have joined forces. Until fairly recently (I believe until the late 1980s, though my recollection may be significantly off on that date), American aid to Israel consisted of outright monetary grants. Congress began clamping down on that (why were Americans giving so much of their money to a comparatively rich foreign nation? impossible to defend), however, and the aid shifted to grants that can only be used to purchase *American-made* military equipment. Something like 3/4 of the Israeli aid now falls into that category, which continues to delight both our domestic defense industry and the Israel boosters.

So it's really an unholy combination of defense industry subsidy and Israeli subsidy. Hard to fight off those lobbies. Much of our 'foreign aid' is really just military contractor subsidies, seizing on foreign aid as a justification. This makes such foreign aid both highly ineffective and extremely difficult to stop.

 

STEVENKMETZ

12:32 PM ET

April 19, 2011

A More Sophisticated Understand of Soft Power

Mr. Adelman should read Nye's book--it provides a much more sophisticated notion of soft power than the caricature used in this essay. The notion that we should expect it to buy diplomatic subservience is simply silly.

 

PUBLICUS

2:01 PM ET

April 19, 2011

Normally a rational suggestion but

Telling someone to read a book isn't always the greatest way to respond to the person's opinions or point of view, but we should read books. Trouble is Adelman can't understand Nye's concepts or be patient enough simply to read all of the book. Too much thinking is required.

 

DIANA RELKE

4:49 PM ET

April 19, 2011

Nye & Israel

I think one has to put Prof. Nye's advice about foreign aid in the context of his rejection of the growing perception that the US is in decline. In a Charlie Rose interview, he intimate that the decline of the American empire is nonsense.

My second point: if the Republicans look for results (rather than intentions) of US foreign aid, why is Israel still getting $3bn in foreign aid? Or do the Republicans view the steady decline of Israeli-Palestinian relations as "progress"?

 

EZRA

7:26 AM ET

April 20, 2011

nnn

I agree with this essay. "Feeling" in politics are almost always a *product* of a political relationship, and almost never a cause. (I say "almost" because I won't categorically rule out the possibility of the opposite being true, but I don't really see how it could occur.) That is, the feelings of hate, love, etc, that populations have for foreign powers are produced by the prospective actions that the foreign power might do for, or to, the population in question. Such feelings are almost always about the future, and almost never about the past. For instance, I'm sure if you'd taken a survey in Benghazi about their feelings toward the US at the beginning of our invention there, the US would have registered a very high approval rating, because it looked as if we were about to help them out decisively. If you took it again today, I'm certain the US's approval rating has fallen, as the intervention has proven less efficacious than hoped. In both cases the positive or negative feelings they have toward us were *caused by* the political relationship and the expectation that they stood to profit from our actions. As long as they believed that, they liked us; when it became clear our invention was limited, they didn't like us so much. It is the calculation of gain or loss that produces the feelings of like or dislike; not the feelings that produce the calculation. To take another example, pro-Russian feelings in France before WW1 (e.g., the fad for Russian ballet) were *caused by* the expectation that Russia would be a powerful ally against Germany; the alliance, and the circumstances that made the alliance a necessity, produced the feelings, not the feelings the alliance and the circumstances.

The point is, we shouldn't spend too much effort trying to changes anybody's feelings. National populations which believe we threaten their interests will continue to hate us, regardless of our much aid we supply, while those which believe they will profit from us will like us, no matter of how little, but in neither case do the feelings *cause* anything; rather, they are *products* of a relationship which exists for other reasons.

 

MORPHEYOUS

8:26 AM ET

April 20, 2011

Another Case

Another case of biting the hand that feeds you, or is it the US trying to buy its way into the favor of countries.

Surely Israel could benefit in being 'nice' to America, especially if it receives a lot of money.

Well each to its own, I suppose America has its reasons.

Good Luck

Morpheyous

 

COFFIE

2:44 PM ET

April 20, 2011

careful

Careful with putting too much reliance on your data analysis, in the 80's models
that were cited.

Past performance is not sufficient to predict accurately future outcomes. Data itself is not sufficient to form the reasons an event occurs.

Avoiding developmental activities misses the emotional connection made in a population. Some form of developmental help is necessary.

As per the exchange programs - I think the idea of an exchange program is highly valuable, though many different forms exist. I have to admit I am not expert about them. But heck, I had traveled at an exchange program. I guess I turned out okay?

 

DR. SARDONICUS

7:33 PM ET

April 20, 2011

not-so-smart conservatives

Did you ever tabulate the results of eight years of Bush stupidity? Results? What results? Where results? Did I miss something, or wasn't it an absolute cockup at everything it touched?

Liberals focus of defuzing crises at minimum expense on all sides, while conservatives focus on killing off as many people belonging to the flavor-of-the-decade they don't like, with maximum financial return for themselves.

There is something sick about people who associate mass murder with sexual potency, and peace-keeping with impotence; don't you think?

 

DIANATAS

6:22 AM ET

April 23, 2011

Can US really stay out of wars ?

What a shame that we are talking about Soft-Hard wars .I never understood why we go to overseas for war ? Are they disturbing US ? I do not think so but still we are running everywhere for fighting. What if goverment will decide to share that money with citizens ? I bet it will be better but nah. not a chance if they will stay out of wars they will not feel good. Believe me 2 years ago i was being angry when i see people just read about Celebrity news . But now i am not because i can understand that they do not want to read about wars, violations or another BS. Still I hope our guys will not go to war again.

 

MMLIEBERMAN

5:21 PM ET

May 10, 2011

Power Failure: My Reply in the Huffington Post

Hello,

This is a sorely wanting analysis by Adelman. See my reply in the Huffington Post: http://www.huffingtonpost.com/michael-lieberman/power-failure-adelmans-at_b_855042.html

Mike Lieberman

 

JIBRAN_PCC

1:25 AM ET

May 11, 2011

Frankly the aim of the

Frankly the aim of the article is that smart power is exactly as it sounds like, it should be applied to places where it can make a real tangible difference to further US foreign policy goals. And not simply be handed out to whoever asks for it where it disappears into a black hole of corruption and lack of accountability. weber grills on salePast performance is not sufficient to predict accurately future outcomes. Data itself is not sufficient to form the reasons an event occurs.Avoiding developmental activities misses the emotional connection made in a population. Some form of developmental help is necessary.

 

ASJIBRASDA

1:59 AM ET

May 11, 2011

there were no Nazi insurgents

there were no Nazi insurgents running around planting IEDs and incurring civilian losses destroying good will. Europe after World War 2 was also surrounded by countries who were supportive of the Marshall plan's goals and US efforts, unlike today in Afghanistan and Iraq where neighboring countries actively attempt to underminewww.moneymakingsecretsrevealed4u.com
US efforts or harbor those that do (granted there was the Soviet Union, but their efforts never really exceeded supporting local communist party activities and certainly never escalated to the levels we see in Iraq and Afghanistan, besides they were busy trying to rebuild their own nation).