Can Mexico Fix Its Image Problem?

Ending the drug war is only half the battle for the candidates to replace Calderon in 2012; the second half will be convincing the rest of the world that Mexico's not just a narco-state.

BY MALCOLM BEITH | JULY 14, 2011

MEXICO CITY — About a year ago, in the Mexican state of Sinaloa, I spoke to a young police official who works with juvenile delinquents. Juvenile crime is atrociously high in his state, he admits, as are homicides and recruitment of youngsters by the Sinaloa cartel. But the most damaging part, he says, is the tenacious perception of Sinaloa as a drug state, dominated by the larger-than-life figure of drug lord Joaquín Guzmán Loera, known as El Chapo. "Worldwide, everyone thinks we're Chapo's kids, related to him," the official said. "You can't say that everything and everyone [in Sinaloa] is involved in drug trafficking."


Let's Go Mexico!
Photos that show it's not all doom and gloom south of the border.

With Mexico gearing up for the July 2012 presidential elections, the current president's war on organized crime, which has resulted in some 40,000 deaths since 2006‚ is dominating the political conversation. The president, Felipe Calderón, can't run because of term-limit laws. And most people agree with the Sinaloan police officer: Mexico's reputation as a gang-ridden narco-state run by a disconnected and corrupt leadership is perhaps the most serious issue that his successor will have to confront.

The next president faces an increasingly disillusioned and disgruntled electorate. Only 30 percent of the Mexican voting public currently believes the country is headed down the right path, according to Consulta Mitofsky, Mexico's most trustworthy pollsters. Ordinary Mexicans' lack of confidence and distrust in the government and its officials is astounding, even for a typically cynical Latin American populace: In polls, politicians usually rank just below the police forces, which most Mexicans believe to be rampantly corrupt.

Calderón's successor faces a laundry list of staggering challenges, many of which, if left unresolved, could drag the country into a morass of violence, corruption, and cynicism. The security situation -- gang-related massacres are becoming increasingly common in states like Durango and Tamaulipas, while the blockading of roads out of Monterrey have threatened to capsize the local economy -- is reaching a level of urgency that could affect U.S. support and funding. The political system is paralyzed, a legacy of the democratic transition in 2000: Congress remains at loggerheads over key reforms introduced by the Calderón administration, and the three main parties continue to refuse to work together on too many fronts.

And yet, Mexico's economy is growing, tourism is rebounding, security in some parts of the country has never been better, and the middle class is continuing to expand. So the key question going into 2012 is: Can anyone put back together Mexico's broken image, both on the world stage and at home?

YURI CORTEZ/AFP/Getty Images

 SUBJECTS:
 

Malcolm Beith is a freelance journalist and the author of a book about Mexico's drug war and the hunt for "Chapo" Guzman, The Last Narco.

MCMLXVII

9:16 PM ET

July 14, 2011

Mexico admits to more than

Mexico admits to more than 10,000 organized crime related deaths annually, and rising. This is not an "image problem".

 

APOSTROPHE

10:21 AM ET

July 15, 2011

Indeed. And the depth of the

Indeed. And the depth of the fundamental ignorance of the populace is amply borne out by the majority opinion that having the army can produce security in an economic environment governed by a black market in narcotics.

Of course, many Americans are similarly ignorant, but fortunately this is changing, and given that the retail end of said black market is almost entirely north of the border, it needs to change faster. Legalization by the US would likely eliminate nearly all of the drug violence in Mexico

 

AGLLA

11:35 PM ET

August 8, 2011

 

FP2011

12:24 AM ET

July 16, 2011

Image Problem?

Are you kidding? This is not an image problem.

The killings, executions and kidnappings are for real. I have friends there. I have friends that are living this reality every single day. I have friends that they do not know if they are going to die in their way to work/home. I have friends that had their spouse killed in front of them, while going from work to home.
Image problems would be if I suddenly ask myself, is my belly fat showing? Is my hair too dull!
Mexico does not have an Image problem, is well beyond that.

Last December one of my friends wished me Health and Wealth, like you usually wish to people when a new year is coming, and my friend added, if you were living in my city I also add I wish that you are safe and you are not killed this year. My friend was not kidding...

Any way.. I just could not believe such a heading. I have to speak up!

 

PATODORADO

4:54 PM ET

July 16, 2011

In Mexico a few days ago we

In Mexico a few days ago we will find one in california marijuana fields the largest so far in Mexico, this is a reflection of the drug you are taking even entire cities and the government is unaware or unwilling to do their part, there thousands of young people falling prey to these drug gangs, the problem that if you do not kill you enter.
encuestas remuneradas

 

MRMONDAY

1:07 AM ET

July 17, 2011

Holding Back

Mexico has a long way to go in cleaning up its images, but it needs to clean up its streets first. Mexico is a beautiful country with beautiful people, but its reputation as a violent narco-state is well deserved. Mexico is approaching a state of anarchy where banks and insurance companies are unwilling to invest, and police are unwilling to enforce. Until the state takes control of the streets the country will get progressively worse.

 

JOAQUIN GUTIERREZ

6:09 AM ET

July 31, 2011

A real problem, not an image problem.

Unfortunately, very much so, this article could not be more misplaced.Mexico has a huge problem to try to stir to an acceptable level (Eradicating it will take decades)
As a Colombian, we have experience on slipping slowly downwards, step by step and getting used to it.
I was reading the economist and ended up here for the first time. Is this supposed to be a serious journal?

 

ACTIONMAN

11:33 AM ET

August 9, 2011

Fix the problem the image will fix itself

I think the article's title has it the wrong way around. You need to show you are making progress on fixing the problem then your image will look after itself. The world's media is too bright to fall for some song and dance from the Tourist Minister. You need to let the drug cartels know the party is over and make them face the music. Alas that is pretty hard to do given the endemic police and political corruption.

 

ROSCOE QUILIMACO

11:22 PM ET

August 10, 2011

Can Mexico Fix Its Image Problem?

OK this is an honest question, so please don't not think I am hating on anyone. But seriously why can't the illegals, those from Mexico fix their nation instead of flooding our country illegally? I mean don't they love their country? It seems to me they don't because they're running away from the problem (corruption, drugs, killings and poverty) so instead of fighting with our governemnt and asking our government to give them amnesty why not fix your own country and stay there? They say they love beign Mexican yet they refuse to fix the problem that's happening in their country.. Now please don't say its easier said than done, I know it's hard but nothing comes easy, you have to fight for your people and your country and try your best to bring peace and change? I live in lexi belle where we have a lot of problem with illegals... So I'm curious.

 

MINTI445

8:06 PM ET

August 12, 2011

As the president, Felipe

As the president, Felipe Calderón, can't run because of term-limit laws somebody else has to step up and eat the mediterraneandiet. If he does not want to or can't somebody else has to do it, right?

 

RANDALLPI

8:08 PM ET

August 12, 2011

Can Mexico Fix Its Image Problem?

Are you kidding? This is not an image problem. The killings, executions and kidnappings are for real. I have friends there. I have friends that are living this reality every single day. I have friends that they do not know if they are going to die in their way to work/home. I have friends that had their spouse killed in front of them, while going from work to home. Image problems would be if I sud networking Mexico has a long way to go in cleaning up its images, but it needs to clean up its streets first. Mexico is a beautiful country with beautiful people, but its reputation as a violent narco-state is well deserved. Mexico is approaching a state of anarchy where banks and insurance companies are unwilling to invest, and police are unwilling to enforce. Until the state takes control of the streets th.

 

MICHEALHOLDING

7:29 AM ET

August 13, 2011

Last December one of my

Last December one of my friends wished me Health and Wealth, like you usually wish to people when a new year is coming mediterranean diet, and my friend added, if you were living in my city I also add I wish that you are safe and you are not killed this year. My friend was not kidding...