Little Is the New Big

From Angry Birds to crowd-sourced science, the "micromultinational" corporation is here.

BY SOPHIA JONES | AUGUST 19, 2011

For centuries, huge multinational corporations have dominated the world of business. From the British East India Company to Sony, these industry giants span the globe, with manufacturing centers, production lines, and executive headquarters spread across continents. In most cases, it's taken years for these megacorporations to globalize. But now, due to technologies that have leveled the playing field, there's a new trend on the horizon: small businesses that are international from the get-go. With little more than a good Internet connection and a solid business model, these "micromultinationals" -- as Google's Chief Economist, Hal Varian, writes in Foreign Policy's Future Issue -- are proving that size doesn't always matter. These five start-ups aren't merely market flukes, but rather, the future of business.

SKYPE

In 2003, Swedish entrepreneur Niklas Zennstrom and his Danish counterpart, Janus Friis, who had recently sold the file-sharing website Kazaa, founded Skype. Within the first six weeks of its initial release, 1.5 million users had downloaded the software, which allows video and voice calls, instant messages and file transfers to be made over the Internet. Zennestrom claimed that charging for calls was so "last century" -- Skype allowed people to place calls from one edge of the globe to the other for almost nothing.

Skype grew quickly, and now employs around 500 people in Estonia, Sweden, the United States, Japan, and China, among other places. Skype's founders sold the company to eBay in 2005 for $2.6 billion, and in 2009, the technology investment group Silver Lake bought 40 percent of Skype's stake. Just 18 months later, in May 2011, Microsoft took the company under its wing for $8.5 billion. Skype today boasts around 700 million users, but the company is hoping its new partnership with Facebook will bring in enough new users to hit the one billion mark.

JOSEP LAGO/AFP/Getty Images

 

Sophia Jones is an editorial researcher at Foreign Policy.

COMETLINEAR

8:14 PM ET

August 19, 2011

Apparently Angry Birds can teach us an awful lot

In the past month, I've read that Angry Birds can teach us things about Israel, the Stock Market, and now multinational business.

It's amazing, really.

 

HAWAII_WEB_DESIGNER

8:23 PM ET

August 19, 2011

wonder design

I wonder how long until someone buys angry birds, I think their design and idea was great to start with, a simple game but very addictive and challenging..

and the fact that is fun for yound and old people...

 

MITHUNJJ

7:09 AM ET

August 20, 2011

The Biggest Growth story of the lot

The mightiest and the quickest of the above mentioned lot is of ROVIO and I would say that it's because of the great storyline and usability of AngryBirds. Combined to that they ported it to all the platforms rather than sticking to one.

And, I would say that it was easiest of the lot.

Kudos to Rovio from Nursing Jobs in USA

 

SEO IN KENT

2:23 PM ET

August 21, 2011

More than doubled its value

Angry birds has more than doubled its value this year alone. There is now talk of the company behind of it being floated on the market soon, who would have thought it. seo in kent

 

IRISHSILVER

9:38 AM ET

August 22, 2011

It's only a game, people! in

It's only a game, people! in a few months some other fad will have overtaken it! myspace and bebo would be good examples of big fads that faded quickly.

the idea of one (admittedly addictive) game being the cornerstone of a PLC is ridiculous... isn't it? vistaprint, on the other hand, at least have a good old-fashioned business to back up their growth. even in ireland they are market leaders.

 

MADCLIVE

1:28 PM ET

September 15, 2011

Great article

An interesting topic and article on new age technologies . Good points made above, I agree with some of them. Cheers for taking the time to write your article. It's nice to read and learn new things on subjects I wouldn't normally read about. Regards, Mad DJs Clive.

 

STEPHENIE142

6:09 AM ET

September 17, 2011

Little Is the New Big

An interesting topic and article on new age technologies . Good points made above, I agree with some of them. Cheers for taking the time to write your article. It's nice to read and learn new things on subjects I wouldn't normally read about. Regards, Mad DJs Clive. back pain cause It's only a game, people! in a few months some other fad will have overtaken it! myspace and bebo would be good examples of big fads that faded quickly. the idea of one (admittedly addictive) game being the cornerstone of a PLC is ridiculous... isn't it? vistaprint, on the other hand, at least have a good old-fashioned business to back up their growth. even in ireland they are market leaders..An interesting topic and article on new age technologies . Good points made above, I agree with some of them. Cheers for taking the time to write your article. It's nice to read and learn new things on subjects I wouldn't normally read about. Regards, Mad DJs Clive. he said It's only a game, people! in a few months some other fad will have overtaken it! myspace and bebo would be good examples of big fads that faded quickly. the idea of one (admittedly addictive) game being the cornerstone of a PLC is ridiculous... isn't it? vistaprint, on the other hand, at least have a good old-fashioned business to back up their growth. even in ireland they are market leaders.

 

EGISTUBAGUS

8:46 AM ET

September 17, 2011

due to technologies that have leveled the playing field,

For centuries, huge multinational corporations have dominated the world of business. From the British East India Company to Sony, these industry giants span the globe, with manufacturing centers, production lines, and executive headquarters spread across continents. In most cases, it's taken years for these megacorporations to globalize. But now, due to technologies that have leveled the playing field, there's a new trend on the horizon: small businesses that are international from the get-go. With little more than a good Internet connection and a solid business model, these "micromultinationals" -- as Google's Chief Economist, Hal Varian, writes in Foreign Policy's Future Issue -- are proving that size doesn't always matter. These five start-ups aren't merely market flukes, but rather, the future of business. ( gliderforbaby, glidersfornursery, littlecastlegliders, beststeamiron, electricteapot, biometricsafe , nurserychairs, glidersfornurserygedehumidifier, lgdehumidifier, mielecoffeemaker, vikingcoffeemaker
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EGISTUBAGUS

8:47 AM ET

September 17, 2011

proving that size doesn't always matter.

due to technologies that have leveled the playing field, there's a new trend on the horizon: small businesses that are international from the get-go. With little more than a good Internet connection and a solid business model, these "micromultinationals" -- as Google's Chief Economist, Hal Varian, writes in Foreign Policy's Future Issue -- are proving that size doesn't always matter. These five start-ups aren't merely market flukes, but rather, the future of business. ( gedehumidifier, lgdehumidifier, santafedehumidifier soleusdehumidifier, / soleusdehumidifier, /rubbermaidtrashcans, simplehumantrashcan, simplehumantrashcan/ boschcoffeemaker, topratedcoffeemakers,
)