China’s Wild West

A new resort town transports China’s wealthy urbanites into the world of cowboys and Indians.

BY MEGHA RAJAGOPALAN | NOVEMBER 23, 2011

On a chilly morning in Hebei province, 20 miles north of the Great Wall of China, Jiang Xiaotian wandered out onto his patio overlooking a town that bears a more than passing resemblance to Jackson Hole, Wyoming. With its pitched roof, stone chimney and wooden exterior, his house looked just like every other in his neighborhood -- evoking the American Wild West he knows from the movies.

Jiang, a Hong Kong corporate executive, has never been to the United States, and before buying his weekend home, he had no particular affection for cowboy culture or American life. But somewhere -- over dozens of weekends spent at a resort town that's part suburbia, part spaghetti Western film set -- curiosity got the better of him. He began reading American novels and immersed himself in John Wayne films. Now, the interior of his vacation home is sprinkled with all-American kitsch -- there's a Zippo lighter collection, a mounted deer head, a black airsoft gun with a leather holster from Texas. The walls are hung with a framed copy of the Declaration of Independence and a Civil War-era map. On his mantle sits an embroidered hanging that reads, in red, white and blue, "God Bless the U.S.A."

"Actually, I don't really have any strong feelings toward the U.S.," Jiang explained as we sat on suede-upholstered chairs in his living room. "But there is something about the cowboy culture, and being near the mountains here, that gives you a feeling of total freedom."

A two-hour drive north of Beijing's oppressive smog and colorless high-rises, the town provides a surreal sense of escape. Jackson Hole, whose Chinese name literally translates to "Hometown U.S.A.," now consists of about 900 single-family homes with working fireplaces, wooden facades and landscaped footpaths. Still under construction is a primarily commercial section dubbed Teton Village, which will include a stage for cowboy stunt shows, a gold-panning area for children, and even a church. The resort's website shows images of all three, set to a lively banjo soundtrack.

China's wealthy urbanites have long flocked to tropical resort communities in seaside cities for short-term stays, but ownership of weekend homes in the countryside is a new phenomenon spurred by the explosive growth of the upper class. Fifteen percent of Chinese urban households owned two or more homes in 2007, according to research by Huang Youqin, a professor at the University of Albany, and that number continues to grow. Many of those homes are purchased purely as investments in a hot housing market, but researchers say country vacation homes make up a growing percentage, though themed resort towns are relatively rare.

It's a surprising phenomenon in a population that is more likely to associate the countryside with hard agrarian labor than a peaceful retreat to nature. But many vacation homeowners are part of an older upper class that seeks a respite from the growing crowding and pollution in cities, Jackson Hole's developers told me. Many have traveled or lived abroad and have brought back Western ideas about vacation and leisure.

 SUBJECTS: CHINA, EAST ASIA
 

Megha Rajagopalan is a Fulbright fellow based in Beijing, where she is researching Chinese news media.

DAKCO

2:41 AM ET

November 25, 2011

This is in hebei? Never heard of oh, which day to look at.

This is in hebei? Never heard of oh, which day to look at.

Actually you should do a big led display to a specific show. Recommend a:China Dakco is a professional LED supplier, its flagship product for led display,led screen,led board

 

AJM1

7:02 AM ET

November 25, 2011

Interesting

Cool article. Are expats buying such property?

 

JOHNNPARKER

7:50 AM ET

November 25, 2011

Fascinating

Interesting article. It must be very appealing for Beijingers to buy property there, away from the hustle and bustle of the city!onlinelpnprograms

 

KARRI K

8:10 PM ET

November 27, 2011

Jackson Hole in China

How does the old saying go ?
''... imitation is the most sincere form of flattery..''

The French have Disney world .. why shouldn't the Chinese have Teton Village? shows what excellent taste they have! Good story, more power to them!

 

ZENTANA

1:47 PM ET

November 28, 2011

Like China

It is perfect time to make some plans for the future and it's time to be happy. I have read this post and I really really like the topic about gadgets. 7M

 

BEATRIZFOFINHA

9:25 AM ET

December 7, 2011

Yea ! Fascinating

It must be very appealing for Beijingers to buy property there, away from the hustle and bustle of the city!onlinelpnprograms, good Work ! Thanks ! Seguro Imoveis Massagistas Acompanhantes Ar Condicionado Carro

 

FRIVCITY

1:12 AM ET

December 21, 2011

Chinese

This is true that fifteen percent of Chinese urban households owned two or more homes in the past years, according to research by Huang Youqin, a professor at the University of Albany, and that number continues to grow. Miniclip, Starfall, Funbrain, Miniclip