KRISTEN BELL AND RYAN GOSLING
Cause: Uganda, LRA
Bell and Gosling can rightfully claim to have been on the Stop Kony bandwagon before Invisible Children's incredibly successful Kony 2012 viral video campaign made the African warlord a household name last week. Bell has been the controversial group's most dedicated celebrity spokesperson and has lobbied Congress on its behalf and recorded videos promoting its message. A visualization of how the Kony 2012 meme spread throughout Twitter shows the Forgetting Sarah Marshall star has a surprising level of social media clout.
For his part, Gosling has traveled to Uganda, Congo, and Darfur and spoken out on behalf of Invisible Children and the Enough Project. But his efforts at advocacy filmmaking, including a scripted film on child soldiers and a documentary about a Darfuri refugee camp, have been less successful than his soaring Hollywood career. "They both failed. I've not done very well," he told the Guardian last year.