One image I remember receiving from the U.S. Mission to NATO in Brussels was this one of American soldiers meeting local children in Farah, Afghanistan. My U.S. colleagues loved it, and I liked it too. What's not to love? The pure joy of a child is obvious to anyone. The photograph was displayed outside the offices of the U.S. military delegation in Brussels with justifiable pride, but I didn't use it in my campaign. I explained that while it was good optics, it didn't convey anything real or concrete about the mission in Afghanistan. It made people feel good, but I needed images that could deliver more.
U.S. Army photo (date and photographer unknown)
