Forza Italia means "Go Italy." It is the cheer of AC Milan fans -- Berlusconi grew up in Milan -- and it is what the Italian leader named his new political party in 1993. Just a year later, he aligned the party with right-wing groups and was elected to his first term as prime minister. The excitement was short-lived, though, as the upstart party confronted charges of corruption. Berlusconi lost the 1996 election to the left-wing politician Romano Prodi, who would become a long-time rival.
Above, Berlusconi celebrates the March 29, 1994, election results.