Let's face it, we are at the stage in the U.S. presidential race when politics junkies like myself are feasting on the tiniest scraps of relevant information about the campaign. And, because I live next door to the swing state of New Hampshire, I'm getting bombarded with negative advertisements up the wazoo.
I bring this up because of the latest BBC poll:
A BBC World Service opinion poll has found sharply higher overseas approval ratings for US President Barack Obama than Republican challenger Mitt Romney.
An average of 50% favoured Mr Obama, with 9% for Mr Romney, in the survey of 21,797 people in 21 countries.
Here are the charts:
Now let's be honest -- this doesn't matter all that much from a foreign policy perspective. Obama scored similar numbers in 2008, and yet the signal lesson of his first year in office is that a president's personal popularity can't be leveraged into tangible concessions at the global stage.
Instead, all I see when I read these numbers are the negative taglines that could be played:
"Can we really trust a president who is super-popular in France? Of course not -- vote for Romney."
The country of Pakistan is a breeding ground for radical Islamic terrorists who want to destroy the United States -- and Pakistanis want Mitt Romney to be president. The choice is clear: vote for Barack Obama."
Readers are warmly encouraged to offer their own ways to twist this data into a negative ad.