May 22, 2009
Losing the media war
to the Taliban
On May 20, an investigating team from U.S. Central Command released its
interim findings concerning civilian casualties that resulted from U.S.
bombs dropped during a battle near Farah, Afghanistan, on May 4.
A 16-day interval may be entirely appropriate for an
internal investigation of U.S. military practices. But if this report is an
attempt at "strategic communications" to counter Taliban propaganda, the
United States is failing and needs a new approach.
A recent Council
on Foreign Relations (CFR) report on strategic communications highlighted
at Small Wars Journal showed how good
the Taliban have become at propaganda and how far the United States must run to
catch up. The Taliban doesn't need 16 days to get its message out:
[Michael] Doran [a former U.S. deputy
assistant secretary of defense] said that in Afghanistan, U.S. forces carry out
an operation "and within 26 minutes -- we've timed it -- the Taliban comes
out with its version of what took place in the operation, which immediately
finds its way on the tickers in the BBC at the bottom of the screen."
Taliban information operations are not only speedy -- they
also reach a range of media markets:
Taliban warlords renovated printing
presses; launched new publications in Dari, Pashto, Arabic, and English; and
maintained Voice of Sharia, a radio station, for dissemination of Taliban ideas
and statements. ... By early 2009 Afghan and Pakistan Taliban factions were
operating hundreds of radio programs, distributing audio cassettes, and
delivering night letters to instill fear and obedience among their targeted
populations.
What is the U.S. government doing to improve its strategic communications
effort? The U.S. Army is responding by rewriting Field
Manual 3-13: Information Operations to give lower ranking commanders more
authority and flexibility over local information campaigns. In Afghanistan, the
United States is considering increasing the number of radio transmission
towers, cellphone capacity, and local news stations to increase the amount of
information available to Afghans. The United States might also jam Taliban
radio transmissions and block access to Taliban Web sites.
But is the problem the media or the message? CFR senior fellow
Stephen Biddle argues that the coalition
needs to win the debate with the Taliban:
In places like Kunar Province, we have
successfully designed integrated military-politico-economic operations to
connect local Afghan populations with the government and create a political
narrative that puts the Taliban on the outside, killing innocent Afghans, and
ourselves on the inside, defending them.
For this approach to work, U.S. government officials in
Afghanistan and elsewhere will need to be as bold as the Taliban when defending
their actions in public. In American culture, propaganda is almost a dirty
word. Official U.S. spokesmen rightfully fear making a statement that is later
proved false. For U.S. strategic communications efforts, these conditions
result in timidity rather than boldness.
Irregular warfare is all about achieving influence and
legitimacy over the population. Here, perceptions become reality. To win the
battle of perceptions, U.S. officials will need to try new tactics if they hope
to outfight the Taliban's propaganda machine.
Pakistan's hedges are
growing wild
On May 17, U.S. Defense Secretary Robert Gates appeared
on 60 Minutes and was quizzed by Katie
Couric on what can be done about Taliban safe havens inside Pakistan. Living
up to his reputation for honesty, Gates said this about Pakistan's intelligence
service:
Look, they're maintaining contact with
these groups, in my view as a strategic hedge. ... They are not sure who's going
to win in Afghanistan. They're not sure what's going to happen along that border
area. So, to a certain extent, they play both sides.
That was not the only Pakistani hedge revealed recently. At
a Senate Armed Services Committee hearing on May 14, Joint Chiefs Chairman Adm.
Michael Mullen confirmed that Pakistan
is expanding
its nuclear weapons stockpile. This revelation must be particularly
upsetting to Obama administration officials. Pakistan's nuclear program
expansion defies President Barack Obama's goal of enacting
a global cutoff of the production of weapons-grade nuclear material. Even more
unsettling should be the realization that U.S. aid to Pakistan this decade has
indirectly paid for the
expansion of Pakistan's plutonium
production capacity.
Pakistan views its "strategic hedging" (less
charitably known as "duplicity") as rational acts of self-defense.
Some U.S. officials might imagine that if the United States can reassure
Pakistan's leaders about the long-term reliability of the U.S. commitment to
Pakistan, this strategic
hedging would become moot.
It is difficult to believe that such a transformation could
come over Pakistan's leaders. To the east they see a growing India with
enormous military potential and rapidly improving commercial and political
relations with the United States. Their unease with India will always trump
mere promises from U.S. officials.
Thus, Obama administration officials should admit to
themselves that Pakistan's strategic hedging will not stop. This means that
Pakistan's intelligence services will maintain their ties and support for the
Taliban in Afghanistan and that Pakistan will continue to upgrade its nuclear
weapons and nuclear delivery systems.
Pakistan's strategic priority of keeping Afghanistan weak
and of little value to India results in a grim prognosis for the U.S. mission
there. Gates
was deputy director of the CIA when the United States vigorously supported
the Afghan resistance to the Soviet occupation during the 1980s. Having been on
the other side of this battle, Gates knows that Pakistan, through its
sanctuaries and support, can maintain the Taliban indefinitely. And contrary to
the Soviet experience, U.S. supply lines to its forces all run through essentially
enemy territory.
Obama's
strategy for Afghanistan and Pakistan includes more U.S. infantrymen to
protect Afghanistan's population, a larger commitment to train Afghan soldiers
and police, and more U.S. civilian mentors for Afghanistan's ministries. But
will any of these measures matter if Pakistan's vision for Afghanistan differs
so sharply from the U.S. government's?
Obama did leave himself a way out: his own strategic hedge. It's
found right in the first paragraph of his strategy: "a clear, concise,
attainable goal: disrupt, dismantle, and defeat al Qaeda and its safe havens."
Might Obama be able to declare this objective met if he is able to arrange the
deaths of Ayman al-Zawahiri and
Mullah Mohammed Omar,
accomplishments that eluded President George W. Bush?
If that becomes the new definition of victory, Lt. Gen. Stanley
McChrystal, the new U.S. commander in Afghanistan, is the perfect
man for this mission.